Digital Treatment & Care - Australia & Oceania

Australia & Oceania

The Digital Treatment & Care market in Australia & Oceania is projected to reach a revenue of US$1,147.00m in 2024.
This market segment is expected to demonstrate a steady annual growth rate (CAGR 2024-2028) of 4.37%, resulting in a projected market volume of US$1,361.00m by 2028.
In terms of user penetration, it is estimated to be 41.87% in 2024 and is expected to increase to 49.61% by 2028.
The average revenue per user (ARPU) is projected to be US$65.00.
When compared globally, in the United States is anticipated to generate the highest revenue, amounting to US$24,240.00m in 2024.
Australia & Oceania is experiencing a surge in telemedicine adoption, with rural areas benefiting from increased access to digital treatment and care services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Australia & Oceania is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in Australia & Oceania are increasingly turning to digital solutions for their treatment and care needs. The convenience, accessibility, and personalized nature of digital healthcare services are appealing to tech-savvy consumers in the region. With the growing adoption of smartphones and internet connectivity, there is a rising demand for digital tools that can help individuals manage their health more effectively.

Trends in the market: In Australia, there is a growing trend towards the use of contraception/fertility apps and online pharmacies. The ease of access to contraceptive information and medications online is attracting a large number of users. Additionally, the use of smart thermometers and blood pressure meters is on the rise as individuals seek to monitor their health parameters in real time. The market for medication checker apps and social alarms is also expanding as people look for ways to ensure medication safety and emergency response.

Local special circumstances: Australia & Oceania have unique healthcare challenges, including a vast geographical spread and remote populations. Digital treatment and care solutions offer a way to bridge the gap between urban centers and rural areas, providing access to healthcare services for underserved communities. The region's multicultural population also drives the demand for multilingual and culturally sensitive digital health tools.

Underlying macroeconomic factors: The growing healthcare expenditure, increasing prevalence of chronic diseases, and government initiatives to promote digital health are key macroeconomic factors driving the growth of the Digital Treatment & Care market in Australia & Oceania. As the healthcare system in the region faces capacity constraints and rising costs, digital solutions offer a cost-effective and efficient way to deliver care to a large population spread across diverse geographies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.