Market Insights Digital Digital Health Digital Treatment & Care

Digital Care Management - Latvia

Latvia

The Digital Care Management market in Latvia is projected to reach a revenue of US$14.55m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2028) of 5.24%, resulting in a projected market volume of US$17.85m by 2028.
The user penetration is anticipated to be 37.32% in 2024 and is expected to increase to 49.54% by 2028.
The average revenue per user (ARPU) is projected to amount to US$21.47.
In a global comparison, in the United States is expected to generate the highest revenue, reaching US$19,020.00m in 2024.
Latvia is experiencing a surge in demand for digital care management solutions, as the country embraces technology to enhance healthcare delivery.

Key regions: Italy, Japan, United Kingdom, France, Asia

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Analyst Opinion

The Digital Care Management market in Latvia is experiencing significant growth and development, with a noticeable shift towards digital healthcare solutions.

Customer preferences: Latvian consumers are increasingly turning to online pharmacy services for convenience and accessibility. The ability to order medications online and have them delivered to their doorstep is a major factor driving the growth of this market segment. Medication checker apps are also gaining popularity among tech-savvy individuals who seek quick and reliable information about their prescribed medications. Furthermore, contraception and fertility apps are being embraced by a younger demographic looking for non-intrusive ways to track their reproductive health.

Trends in the market: In Latvia, the Digital Care Management market is witnessing a surge in the adoption of online pharmacy platforms, with both traditional pharmacies and new e-pharmacy startups expanding their digital presence. This trend is fueled by the increasing use of smartphones and the internet, making it easier for consumers to access healthcare services remotely. Medication checker apps are also evolving to provide more comprehensive drug information, including potential interactions and side effects, catering to the growing demand for accurate medical guidance. Additionally, the market for contraception and fertility apps is seeing innovation in features such as cycle tracking, ovulation prediction, and personalized health insights, making them more appealing to users seeking reproductive health management tools.

Local special circumstances: Latvia's healthcare system is undergoing digital transformation, with the government promoting the use of e-health solutions to improve efficiency and accessibility. This initiative has created a favorable environment for the growth of the Digital Care Management market, as consumers become more accustomed to managing their healthcare needs online. Additionally, the relatively high internet penetration rate in Latvia has paved the way for the widespread adoption of digital health services, making it easier for providers to reach a larger audience.

Underlying macroeconomic factors: The increasing focus on healthcare digitization in Latvia is driven by factors such as the rising healthcare costs, the need for improved patient outcomes, and the growing demand for telemedicine services. As the country strives to modernize its healthcare infrastructure, investments in digital care management technologies are expected to continue growing. Moreover, the COVID-19 pandemic has accelerated the adoption of digital health solutions globally, including in Latvia, as people seek remote healthcare options to minimize physical contact and reduce the risk of infection.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.