Online Doctor Consultations - Latvia

Latvia

The revenue in the Online Doctor Consultations market in Latvia is projected to reach US$9.51m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 3.06%, resulting in a projected market volume of US$10.73m by 2028.
The user penetration rate will be 2.16% in 2024 and is expected to hit 2.22% by 2028.
The average revenue per user (ARPU) is expected to amount to US$242.60.
In global comparison, the majority of revenue will be generated in the United States, with US$5,062.00m in 2024.
In Latvia, the demand for online doctor consultations is steadily increasing, as people seek convenient and accessible healthcare solutions in the digital health market.

Key regions: France, Europe, India, United States, United Kingdom

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Analyst Opinion

The Online Doctor Consultations market in Latvia is experiencing significant growth and development, driven by various factors influencing consumer behavior and healthcare trends in the country.

Customer preferences: Consumers in Latvia are increasingly seeking convenient and efficient healthcare solutions, leading to a rising demand for online doctor consultations. The ease of access to healthcare professionals, reduced waiting times, and the ability to receive medical advice from the comfort of their homes are key factors driving the preference for digital health services.

Trends in the market: In Latvia, there is a noticeable shift towards digital fitness and well-being platforms, with a growing number of individuals embracing online resources for managing their health and wellness. The online doctor consultation segment is also expanding rapidly, offering virtual appointments, prescription services, and remote monitoring options to cater to the evolving needs of patients. Moreover, the digital treatment and care sub-market is gaining traction, providing patients with access to personalized treatment plans and continuous support from healthcare providers.

Local special circumstances: Latvia's healthcare system faces challenges such as long wait times for in-person doctor visits, especially in rural areas. The adoption of online doctor consultations addresses this issue by offering a more efficient and accessible alternative for patients across the country. Additionally, the growing tech-savvy population in Latvia is embracing digital solutions for various aspects of their lives, including healthcare, further driving the demand for online doctor consultations.

Underlying macroeconomic factors: The increasing digitalization of healthcare services in Latvia is supported by favorable macroeconomic conditions, including advancements in technology infrastructure, rising internet penetration rates, and government initiatives to promote e-health solutions. These factors create a conducive environment for the growth of the Online Doctor Consultations market in Latvia, enabling greater accessibility to healthcare services for the population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.