Digital Treatment & Care - Egypt

Egypt

The Digital Treatment & Care market in Egypt is projected to reach a revenue of US$270.80m in 2024.
This market is expected to experience a steady annual growth rate (CAGR 2024-2028) of 13.28%, resulting in a projected market volume of US$445.90m by 2028.
The user penetration in Egypt is estimated to be 16.51% in 2024 and is anticipated to increase to 22.30% by 2028.
The average revenue per user (ARPU) in Egypt is expected to amount to US$14.92.
In comparison to other countries, in the United States is expected to generate the highest revenue, reaching US$24,240.00m in 2024.
Egypt is experiencing a surge in the adoption of digital treatment and care solutions, offering improved access to healthcare services for its population.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Egypt is experiencing significant growth and development, driven by various factors influencing the healthcare sector in the country.

Customer preferences: In Egypt, there is a growing preference among consumers for digital solutions in healthcare, including digital treatment and care services. With increasing internet penetration and smartphone usage in the country, consumers are becoming more tech-savvy and are seeking convenient and accessible ways to manage their health and wellness.

Trends in the market: One of the key trends in the Digital Treatment & Care market in Egypt is the rising popularity of online pharmacies and medication checker apps. These platforms provide consumers with easy access to medications, information about drug interactions, and the ability to purchase healthcare products online, all from the comfort of their homes. Additionally, the demand for smart healthcare devices such as smart thermometers, blood glucose meters, and blood pressure monitors is on the rise as more Egyptians are taking proactive measures to monitor their health conditions.

Local special circumstances: Egypt has a rapidly growing population, with a large percentage of young individuals who are early adopters of technology. This demographic shift is driving the demand for digital treatment and care solutions in the country. Moreover, the Egyptian government is increasingly focusing on digitizing the healthcare sector to improve efficiency and accessibility to healthcare services, which further propels the growth of the Digital Treatment & Care market.

Underlying macroeconomic factors: The improving economic conditions in Egypt are also contributing to the growth of the Digital Treatment & Care market. As the country's economy stabilizes and incomes rise, consumers have more disposable income to spend on healthcare services, including digital treatment and care solutions. Additionally, the government's efforts to promote digital health initiatives and invest in healthcare infrastructure are creating a favorable environment for the expansion of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.