Digital Treatment & Care - G7

The Digital Treatment & Care market in G7 is projected to witness a significant increase in revenue, reaching a staggering US$34.29bn by 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2028) of 8.43%.
As a result, the market volume is projected to reach an impressive US$47.39bn by 2028.
In terms of user penetration, it is anticipated to be 42.36% in 2024 and is expected to rise to 48.80% by 2028.
This indicates a growing adoption and acceptance of digital treatment and care solutions among the population in G7 countries.
The average revenue per user (ARPU) is estimated to be US$103.70, showcasing the value and potential profitability of this market segment.
When compared globally, in the United States is set to generate the highest revenue in this sector, reaching US$24,240.00m in 2024.
This highlights the dominance of the United States in the Digital Treatment & Care market within the G7 countries.
In the G7 country of Germany, the current trend in the Digital Treatment & Care market is the increasing use of telemedicine platforms for remote patient monitoring and virtual consultations.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in G7 countries is witnessing significant growth and development across various sub-markets.

Customer preferences: Consumers in G7 countries are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and efficiency offered by these technologies. There is a growing preference for digital platforms such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Trends in the market: In the United States, there is a rising trend towards the adoption of digital therapeutics for chronic disease management, leading to increased demand for smart blood pressure meters and smart blood glucose meters. The market for online pharmacies is also expanding as consumers seek more convenient ways to access medications and healthcare products. In Germany, there is a growing interest in contraception/fertility apps among women looking for natural family planning methods or assistance in conceiving. The use of smart thermometers is also on the rise, especially among tech-savvy individuals who prioritize proactive health monitoring.

Local special circumstances: In Japan, where the population is rapidly aging, there is a special focus on social alarms that can provide assistance to the elderly living alone or in remote areas. The government's initiatives to promote digital healthcare solutions further drive the adoption of such technologies in the country.

Underlying macroeconomic factors: The strong healthcare infrastructure and high disposable income levels in G7 countries support the growth of the Digital Treatment & Care market. Additionally, favorable government regulations and increasing investments in healthcare technology contribute to the expansion of digital treatment and care solutions in these advanced economies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.