Digital Treatment & Care - GCC

The Digital Treatment & Care market in GCC is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$805.40m by 2024.
This growth is anticipated to continue at a steady pace, with an annual growth rate (CAGR 2024-2028) of 7.11%.
As a result, the market volume is projected to reach US$1,060.00m by 2028.
In terms of user penetration, it is estimated that 33.57% of the population will be engaged in digital treatment and care services by 2024.
This figure is expected to rise to 37.75% by 2028, indicating an increasing adoption of these services among the population.
The average revenue per user (ARPU) is forecasted to be US$38.74, reflecting the value derived from each user in this market segment.
When compared globally, in the United States is expected to generate the highest revenue in the Digital Treatment & Care market.
It is projected to reach US$24,240.00m by 2024, highlighting its dominance in this sector.
These figures demonstrate the potential and growth opportunities within the Digital Treatment & Care market in GCC.
In the GCC, there is a growing trend towards the use of telemedicine platforms for remote patient monitoring and virtual consultations in the Digital Treatment & Care sector.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in GCC is witnessing significant growth and development.

Customer preferences: Customers in the GCC region are increasingly leaning towards digital solutions for their healthcare needs. The convenience and accessibility offered by digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, smart health devices, and digital therapeutics are appealing to tech-savvy consumers in the region.

Trends in the market: In the GCC region, there is a growing trend towards using smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices allow individuals to monitor their health parameters in real-time and provide valuable insights for better management of their health conditions. Additionally, the demand for digital therapeutics is on the rise as more people seek alternative and convenient ways to manage chronic conditions.

Local special circumstances: One of the key factors driving the growth of the Digital Treatment & Care market in the GCC is the increasing focus on healthcare innovation and digital transformation in the region. Governments and healthcare providers are investing in technology-driven solutions to enhance the quality of healthcare services and improve patient outcomes. This focus on innovation is creating a conducive environment for the adoption of digital treatment and care solutions in the GCC.

Underlying macroeconomic factors: The GCC region is experiencing rapid economic growth and urbanization, leading to an increase in disposable income and healthcare spending. As the population becomes more health-conscious and proactive about managing their well-being, the demand for digital treatment and care solutions is expected to continue rising. Additionally, the region's young and tech-savvy population is driving the adoption of digital health technologies, further fueling the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.