Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - GCC

The Fitness-Tracker market in the GCC is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$575.30m by 2024.
Moreover, it is anticipated that the market will continue to expand at a compound annual growth rate (CAGR) of 5.22% from 2024 to 2028, resulting in a projected market volume of US$705.10m by 2028.
In terms of user penetration, it is predicted to be 7.76% in 2024 and is expected to increase to 7.86% by 2028.
This signifies a growing interest and adoption of fitness trackers among individuals in the GCC region.
The average revenue per user (ARPU) is estimated to amount to US$119.80.
This indicates the average amount of revenue generated per user in the Fitness-Tracker market.
When comparing the revenue generated globally, in China is expected to lead the market with US$26,110.00m in 2024.
This demonstrates in China's significant presence in the Fitness-Tracker market.
The demand for fitness trackers in the GCC market has surged due to the region's growing health consciousness.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Fitness Trackers market in GCC is witnessing significant growth and development across digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Customers in the GCC region are increasingly prioritizing their health and well-being, driving the demand for digital fitness trackers that offer convenience and personalized tracking features. The shift towards preventive healthcare measures and the growing awareness of the importance of regular physical activity are influencing individuals to invest in fitness trackers to monitor their progress and achieve their health goals.

Trends in the market: In the GCC region, there is a noticeable trend towards incorporating advanced technology in fitness trackers to provide more accurate data and insights. Features such as heart rate monitoring, sleep tracking, GPS tracking, and integration with smartphones for notifications and updates are becoming standard in fitness tracker offerings. Additionally, the integration of online doctor consultation services within fitness tracker platforms is gaining traction, allowing users to access healthcare professionals remotely for medical advice and guidance.

Local special circumstances: The GCC region's unique demographics, characterized by a young population with high disposable income and a growing focus on health and wellness, are contributing to the rapid adoption of fitness trackers. Moreover, the prevalence of lifestyle-related diseases such as diabetes and obesity in the region is prompting individuals to proactively manage their health through digital solutions like fitness trackers. The emphasis on fitness and wellness in the GCC culture, coupled with the convenience offered by digital platforms, is driving the popularity of fitness trackers among consumers.

Underlying macroeconomic factors: The increasing digitization and technological advancements in the GCC region, coupled with government initiatives to promote a healthier lifestyle among residents, are creating a conducive environment for the growth of the Fitness Trackers market. The rising healthcare expenditure and the shift towards value-based care models are also influencing individuals to invest in digital health solutions like fitness trackers to monitor their health proactively. Additionally, the competitive landscape among fitness tracker manufacturers and the availability of a wide range of products catering to different consumer needs are further fueling market growth in the GCC region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.