Digital Treatment & Care - Ghana

Ghana

The Digital Treatment & Care market in Ghana is expected to achieve a revenue of US$50.91m in 2024.
This projection indicates that the market will experience an annual growth rate of 11.74% from 2024 to 2028.
Consequently, the market volume is anticipated to reach US$79.36m by 2028.
In terms of user penetration, it is predicted to be 16.44% in 2024 and is projected to increase to 20.53% by 2028.
The average revenue per user (ARPU) is estimated to be US$9.18.
In a global perspective, in the United States is anticipated to generate the highest revenue, amounting to US$24,240.00m in 2024.
Ghana is witnessing a surge in the adoption of digital treatment and care solutions, revolutionizing the healthcare landscape.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Ghana is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Ghanaians are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and efficiency in managing their health. The growing adoption of smartphones and internet connectivity has made digital healthcare services more accessible to a larger population, driving the demand for services such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health monitoring devices.

Trends in the market: In Ghana, there is a noticeable trend towards the use of digital tools for monitoring and managing health conditions. Smart thermometers, smart blood glucose meters, and smart blood pressure meters are gaining popularity among tech-savvy individuals looking to track their health metrics easily. Additionally, the use of social alarms for emergency response and communication is also on the rise, providing peace of mind to users and their families.

Local special circumstances: One of the key factors influencing the Digital Treatment & Care market in Ghana is the limited access to traditional healthcare services in remote or underserved areas. Digital solutions offer a way to bridge this gap by providing virtual consultations, medication delivery, and health monitoring services to individuals who may not have easy access to physical healthcare facilities. This increased accessibility is driving the adoption of digital health tools across the country.

Underlying macroeconomic factors: The macroeconomic landscape in Ghana, characterized by a growing middle class, increasing urbanization, and rising healthcare expenditure, is creating a conducive environment for the growth of the Digital Treatment & Care market. As disposable incomes rise and awareness about healthcare services improves, more Ghanaians are willing to invest in digital health solutions to meet their evolving healthcare needs. Additionally, government initiatives to promote digital healthcare and improve overall healthcare infrastructure are further fueling the expansion of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.