Digital Treatment & Care - Mexico

  • Mexico
  • The Digital Treatment & Care market in Mexico is projected to reach a revenue of MXN US$1.26bn in 2024.
  • It is expected to display a compound annual growth rate (CAGR 2024-2029) of 10.54%, resulting in a projected market volume of MXN US$2.08bn by 2029.
  • The user penetration rate is forecasted to be 22.19% in 2024 and is expected to increase to 29.67% by 2029.
  • The average revenue per user (ARPU) is anticipated to be MXN US$43.81.
  • In the global context, United States is expected to generate the highest revenue, amounting to US$29,910.00m in 2024.
  • Mexico is experiencing a surge in telemedicine adoption, as patients seek convenient and accessible digital treatment and care options.

Key regions: Japan, India, United States, Canada, Italy

 
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Analyst Opinion

The Digital Treatment & Care market in Mexico is experiencing significant growth and development, driven by various factors shaping the healthcare industry in the country.

Customer preferences:
Mexican consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and affordability. The growing adoption of smartphones and internet connectivity has made digital health tools more accessible to a larger population. Customers value the convenience of accessing healthcare services and information from the comfort of their homes, especially in rural areas where access to traditional healthcare facilities may be limited.

Trends in the market:
In Mexico, there is a rising trend in the use of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools offer users the ability to track their health metrics, monitor chronic conditions, receive medication reminders, and access virtual consultations with healthcare providers. The increasing focus on preventive healthcare and self-management of chronic conditions is driving the demand for these digital solutions in the Mexican market.

Local special circumstances:
Mexico's healthcare system faces challenges such as limited access to healthcare facilities in rural areas, long wait times, and high out-of-pocket expenses for medical services. The adoption of digital treatment and care solutions in Mexico is partly driven by the need to address these challenges and improve healthcare outcomes for the population. Additionally, cultural factors such as the importance of family support in healthcare decision-making and the prevalence of chronic conditions like diabetes and hypertension are influencing the demand for digital health tools in the country.

Underlying macroeconomic factors:
The Mexican economy is experiencing steady growth, with a rising middle-class population that is increasingly prioritizing healthcare and wellness. The government's efforts to promote digital innovation in healthcare and improve access to telemedicine services are also contributing to the growth of the Digital Treatment & Care market in Mexico. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital health solutions as people seek safer alternatives to traditional healthcare settings. These macroeconomic factors are creating a favorable environment for the expansion of digital treatment and care offerings in Mexico.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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