Digital Treatment & Care - Mexico

Mexico

The Digital Treatment & Care market in Mexico is projected to reach a revenue of MXN US$912.50m in 2024.
It is expected to display a compound annual growth rate (CAGR 2024-2028) of 5.26%, resulting in a projected market volume of MXN US$1,120.00m by 2028.
The user penetration rate is forecasted to be 27.89% in 2024 and is expected to increase to 33.54% by 2028.
The average revenue per user (ARPU) is anticipated to be MXN US$24.40.
In the global context, in the United States is expected to generate the highest revenue, amounting to US$24,240.00m in 2024.
Mexico is experiencing a surge in telemedicine adoption, as patients seek convenient and accessible digital treatment and care options.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Mexico is experiencing significant growth and development, driven by various factors shaping the healthcare industry in the country.

Customer preferences: Mexican consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and affordability. The growing adoption of smartphones and internet connectivity has made digital health tools more accessible to a larger population. Customers value the convenience of accessing healthcare services and information from the comfort of their homes, especially in rural areas where access to traditional healthcare facilities may be limited.

Trends in the market: In Mexico, there is a rising trend in the use of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools offer users the ability to track their health metrics, monitor chronic conditions, receive medication reminders, and access virtual consultations with healthcare providers. The increasing focus on preventive healthcare and self-management of chronic conditions is driving the demand for these digital solutions in the Mexican market.

Local special circumstances: Mexico's healthcare system faces challenges such as limited access to healthcare facilities in rural areas, long wait times, and high out-of-pocket expenses for medical services. The adoption of digital treatment and care solutions in Mexico is partly driven by the need to address these challenges and improve healthcare outcomes for the population. Additionally, cultural factors such as the importance of family support in healthcare decision-making and the prevalence of chronic conditions like diabetes and hypertension are influencing the demand for digital health tools in the country.

Underlying macroeconomic factors: The Mexican economy is experiencing steady growth, with a rising middle-class population that is increasingly prioritizing healthcare and wellness. The government's efforts to promote digital innovation in healthcare and improve access to telemedicine services are also contributing to the growth of the Digital Treatment & Care market in Mexico. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital health solutions as people seek safer alternatives to traditional healthcare settings. These macroeconomic factors are creating a favorable environment for the expansion of digital treatment and care offerings in Mexico.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.