eServices - Mexico

  • Mexico
  • Revenue in the eServices market is projected to reach US$4.45bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.98%, resulting in a projected market volume of US$6.05bn by 2028.
  • The Online Gambling market is expected to show a revenue growth of 11.2% in 2025.
  • The Online Gambling market has a projected market volume of US$2.72bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$379.00 in 2024.
  • In the Online Education market, the number of users is expected to amount to 31.6m users by 2028.
  • User penetration in the Online Education market will be at 18.8% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Mexico has been experiencing significant growth in recent years. Customer preferences for online services, coupled with technological advancements and favorable macroeconomic conditions, have contributed to this development. Customer preferences in Mexico have shifted towards online services due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting for digital platforms to avail various services. This includes e-commerce, online banking, digital entertainment, and food delivery services. The younger population, in particular, is driving this trend as they are more tech-savvy and comfortable with online transactions. The market is also witnessing a surge in demand for online education and remote work solutions. The COVID-19 pandemic has accelerated the adoption of remote learning and remote work practices, leading to an increased demand for e-learning platforms, video conferencing tools, and project management software. This trend is likely to continue even after the pandemic as organizations and individuals recognize the benefits of remote work and online education. Local special circumstances in Mexico have further contributed to the growth of the eServices market. The country has a large population, with a significant portion residing in urban areas. This concentration of population in cities creates a favorable environment for the development of eServices, as it allows for efficient delivery and accessibility. Additionally, Mexico has a growing middle class with increasing disposable income, which enables more people to afford online services. Underlying macroeconomic factors have also played a role in the development of the eServices market in Mexico. The country has experienced steady economic growth in recent years, which has led to an expansion of the middle class and increased consumer spending. This economic stability and rising purchasing power have created a conducive environment for the growth of online services. Furthermore, the Mexican government has been actively promoting the digital economy through initiatives such as the National Digital Strategy. These efforts aim to improve internet connectivity, promote digital literacy, and create an enabling regulatory environment for eServices. Such government support has provided a boost to the eServices market in Mexico. In conclusion, the eServices market in Mexico is experiencing rapid growth due to customer preferences for online services, local special circumstances, and favorable macroeconomic conditions. The increasing adoption of digital platforms, coupled with the demand for remote work and online education solutions, has fueled this development. With ongoing government support and a growing middle class, the eServices market in Mexico is expected to continue its upward trajectory in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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