Digital Treatment & Care - Pakistan

Pakistan

The Digital Treatment & Care market in Pakistan is expected to witness significant growth in the coming years.
According to projections, the market's revenue is set to reach US$198.60m in 2024.
This growth is expected to continue at an annual rate of 6.30% from 2024 to 2028, resulting in a market volume of US$253.60m by the end of the forecast period.
In terms of user penetration, it is expected to be 10.00% in 2024 and is projected to increase to 13.08% by 2028.
This indicates a growing adoption of digital treatment and care solutions among the population.
Furthermore, the average revenue per user (ARPU) is estimated to be US$8.35.
This metric provides insights into the revenue generated from each user in the market segment.
In a global comparison, in the United States is expected to generate the highest revenue in the Digital Treatment & Care market, with a projected revenue of US$24,240.00m in 2024.
This highlights the market's potential in the United States compared to other countries.
The Digital Treatment & Care market in Pakistan is poised for growth, driven by increasing user penetration and advancements in digital healthcare solutions.
Pakistan is experiencing a surge in the adoption of digital treatment and care solutions, revolutionizing healthcare delivery and improving access to medical services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Pakistan is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Pakistan are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and affordability. The growing penetration of smartphones and internet connectivity has made it easier for individuals to access healthcare services remotely. Additionally, the younger population in Pakistan, which is tech-savvy and more inclined towards digital solutions, is a key driver of the demand for digital treatment and care services in the country.

Trends in the market: In Pakistan, there is a noticeable trend towards the adoption of digital contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital solutions offer users the ability to monitor their health parameters, access medication information, and receive timely reminders and alerts. The convenience and real-time tracking features of these digital tools are particularly appealing to consumers in Pakistan.

Local special circumstances: Pakistan's healthcare system faces challenges such as limited access to quality healthcare facilities in remote areas, overcrowded hospitals, and a shortage of healthcare professionals. In this context, digital treatment and care solutions play a crucial role in bridging the gap and improving healthcare accessibility for the population. The government's initiatives to promote telemedicine and digital health services further support the growth of the digital treatment and care market in Pakistan.

Underlying macroeconomic factors: The macroeconomic factors driving the growth of the digital treatment and care market in Pakistan include increasing smartphone penetration, expanding internet connectivity, rising healthcare expenditure, and a growing awareness of the importance of preventive healthcare. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health solutions in Pakistan, as people seek remote consultations and contactless healthcare services to minimize the risk of exposure to the virus.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.