App - Pakistan

  • Pakistan
  • The App market in Pakistan is expected to witness significant growth in the coming years.
  • According to projections, the total revenue in the App market is expected to reach US$118.10m in 2022.
  • This is a substantial figure that highlights the growing popularity and demand for mobile applications in the country.
  • Furthermore, it is estimated that the App market in Pakistan will experience an annual growth rate of 9.37% from 2022 to 2027.
  • This consistent growth is expected to result in a projected market volume of US$184.20m by 2027.
  • These numbers indicate a promising future for the App market in Pakistan.
  • When it comes to revenue sources within the App market, in-app purchases (IAP) are projected to contribute significantly.
  • In 2022, it is anticipated that the revenue from in-app purchases will reach US$50.95m.
  • This highlights the willingness of users in Pakistan to make purchases within applications, further driving revenue growth.
  • Paid app revenue is also expected to play a role in the App market's revenue stream.
  • In 2022, it is projected that paid app revenue will reach US$18.75m.
  • This indicates that there is a market for paid applications in Pakistan, with users willing to spend money on premium apps.
  • Additionally, advertising revenue is projected to be another significant contributor to the App market's revenue in Pakistan.
  • In 2022, it is estimated that advertising revenue will reach US$48.40m.
  • This highlights the potential for advertisers to reach a large user base through mobile applications in Pakistan.
  • In terms of user engagement, the number of app downloads is projected to reach 2,460.00m downloads in 2022.
  • This staggering figure demonstrates the widespread usage of mobile applications by the Pakistani population.
  • Furthermore, the average revenue per download is expected to be US$0.05.
  • This metric provides insights into the monetization potential of mobile applications in Pakistan, indicating that each download has the potential to generate revenue for app developers.
  • It is worth noting that when compared globally, in China leads in terms of App market revenue generation.
  • In 2022, in China is projected to generate US$162.90bn in revenue.
  • This highlights the immense scale of the Chinese App market and serves as a benchmark for other countries, including in Pakistan, to aspire to.
  • Overall, the App market in Pakistan is poised for growth, with revenue projections showing a positive outlook.
  • The increasing adoption of mobile applications, along with revenue streams from in-app purchases, paid apps, and advertising, contribute to the overall revenue potential of the App market in Pakistan.

Key regions: China, United States, Europe, Germany, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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