Digital Treatment & Care - Peru

Peru

The Digital Treatment & Care market in Peru is projected to reach a revenue of US$223.70m in 2024.
With an expected annual growth rate (CAGR 2024-2028) of 9.76%, the market is anticipated to reach a volume of US$324.70m by 2028.
The user penetration rate is projected to be 28.75% in 2024 and is expected to increase to 35.05% by 2028.
The average revenue per user (ARPU) is estimated to be US$22.73.
In comparison to other countries worldwide, in the United States is anticipated to generate the highest revenue, amounting to US$24,240.00m in 2024.
In Peru, the digital treatment and care market is rapidly growing, with a focus on telemedicine and remote patient monitoring solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Peru is experiencing significant growth and development, driven by various factors shaping the healthcare industry in the country.

Customer preferences: Peruvian consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. Customers value the ease of use, real-time monitoring capabilities, and the ability to take control of their health outcomes through these digital tools.

Trends in the market: In Peru, there is a growing trend towards the adoption of digital therapeutics and care solutions, driven by the increasing penetration of smartphones and the internet. The rising awareness about preventive healthcare and the importance of early intervention is also fueling the demand for digital treatment and care services. Additionally, the COVID-19 pandemic has accelerated the acceptance of telemedicine and remote monitoring solutions, further boosting the uptake of digital health technologies in the country.

Local special circumstances: Peru's healthcare system faces challenges such as limited access to quality healthcare services in remote areas, leading to a growing interest in telehealth solutions. The government is also taking steps to promote the use of digital health technologies to improve healthcare delivery and outcomes nationwide. Cultural factors and the emphasis on family health and well-being are driving the adoption of digital treatment and care solutions in Peru.

Underlying macroeconomic factors: The increasing disposable income levels and expanding middle-class population in Peru are enabling more individuals to invest in their health and well-being, driving the demand for digital treatment and care services. The government's initiatives to promote digital healthcare solutions and the growing investments in the healthcare sector are creating a conducive environment for the growth of the digital treatment and care market in the country. Additionally, the presence of tech-savvy consumers and a young demographic that is comfortable with digital technologies are further propelling the adoption of digital health solutions in Peru.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.