Digital Treatment & Care - Philippines

Philippines

The Digital Treatment & Care market in the Philippines is projected to see a significant increase in revenue.
By 2024, the revenue is estimated to reach US$195.00m.
Experts expect the market to continue its growth trajectory, with an annual growth rate (CAGR 2024-2028) of 7.48%.
This growth is expected to result in a projected market volume of US$260.20m by 2028.
In terms of user penetration, in the Philippines is expected to have a penetration rate of 20.66% in 2024.
However, this is projected to increase to 25.59% by 2028, indicating a growing adoption of digital treatment and care services among the population.
The average revenue per user (ARPU) is expected to amount to US$8.18.
This figure provides insights into the average amount of revenue generated per user in the Philippines.
When comparing in the Philippines to other countries globally, it is important to note that in the United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, in the United States is projected to generate US$24,240.00m in revenue, indicating its dominance in the market.
The Philippines is witnessing a rising trend in the adoption of digital treatment and care solutions in the digital health market.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Philippines is witnessing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Philippines are increasingly turning to digital solutions in the healthcare sector due to the convenience, accessibility, and cost-effectiveness they offer. With the rising awareness about personal health and wellness, there is a growing demand for digital treatment and care options that empower individuals to take control of their health.

Trends in the market: In Philippines, there is a notable trend towards the adoption of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital solutions are revolutionizing the way healthcare services are delivered and accessed in the country, providing real-time monitoring, personalized treatment plans, and efficient communication between patients and healthcare providers.

Local special circumstances: One of the key special circumstances influencing the Digital Treatment & Care market in Philippines is the increasing penetration of smartphones and internet connectivity across the country. This widespread access to technology is driving the adoption of digital health solutions among the population, especially in remote or underserved areas where traditional healthcare services may be limited.

Underlying macroeconomic factors: The growing middle-class population, rising healthcare expenditure, and government initiatives to promote digital healthcare are key macroeconomic factors fueling the growth of the Digital Treatment & Care market in Philippines. Additionally, the COVID-19 pandemic has accelerated the shift towards telemedicine and digital health solutions, further boosting the demand for these innovative technologies in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.