Digital Treatment & Care - Portugal

Portugal

The Digital Treatment & Care market in Portugal is expected to achieve a revenue of US$179.20m in 2024.
This projection indicates a promising growth potential for the market segment.
Moreover, the revenue is anticipated to exhibit a compound annual growth rate (CAGR 2024-2028) of 4.77%, leading to a projected market volume of US$215.90m by 2028.
This demonstrates a continuous expansion in the market over the forecast period.
Furthermore, user penetration, which refers to the proportion of the population using digital treatment and care services, is estimated to be 31.37% in 2024.
This figure is expected to increase to 37.89% by 2028, indicating a growing adoption of these services among the population of Portugal.
The average revenue per user (ARPU), which represents the amount of revenue generated per user, is projected to reach US$56.63.
This metric provides insights into the financial performance of the market and highlights the potential profitability of digital treatment and care services in Portugal.
In a global context, in the United States is anticipated to generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
This comparison underscores the significant market presence and potential of the United States in this industry.
Portugal is experiencing a surge in the adoption of digital treatment and care solutions, revolutionizing the healthcare landscape.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Portugal is experiencing significant growth and development, driven by various factors influencing customer preferences and market trends.

Customer preferences: Consumers in Portugal are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized experiences. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms is on the rise as individuals prioritize proactive healthcare management and empowerment through technology.

Trends in the market: In Portugal, there is a notable trend towards the adoption of digital therapeutics and care solutions, especially among the tech-savvy younger population. The increasing penetration of smartphones and internet connectivity has facilitated the widespread use of healthcare apps and devices, enabling individuals to monitor their health metrics, access medical information, and receive timely alerts and reminders. This trend is driving the growth of the Digital Treatment & Care market in Portugal, with a focus on user-friendly interfaces, data security, and seamless integration with existing healthcare systems.

Local special circumstances: Portugal's healthcare system is undergoing digital transformation, with a growing emphasis on telemedicine, remote monitoring, and e-prescriptions. The government is actively promoting the use of digital health tools to improve healthcare outcomes, reduce costs, and enhance patient engagement. This favorable regulatory environment and supportive infrastructure are creating opportunities for digital treatment and care providers to expand their presence in the market and cater to the evolving needs of Portuguese consumers.

Underlying macroeconomic factors: The economic landscape in Portugal is also influencing the development of the Digital Treatment & Care market. As the country recovers from the impact of the global pandemic, there is a greater awareness of the importance of preventive healthcare and self-management of chronic conditions. This shift towards proactive health management is driving the demand for digital solutions that empower individuals to take control of their well-being. Additionally, the increasing healthcare expenditure and focus on innovation in the sector are creating a conducive environment for the growth of the Digital Treatment & Care market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.