Digital Treatment & Care - Russia

Russia

The Digital Treatment & Care market in Russia is anticipated to witness a substantial growth in revenue, with projections indicating a figure of US$1.81bn by the year 2024.
Furthermore, this market segment is expected to experience a steady annual growth rate (CAGR 2024-2028) of 9.79%, leading to a projected market volume of US$2.63bn by 2028.
It is estimated that the user penetration rate in Russia will reach 32.28% in 2024, and this figure is expected to rise to 48.47% by 2028.
This indicates a significant increase in the number of individuals using digital treatment and care services in the country.
In terms of average revenue per user (ARPU), in Russia is projected to have an ARPU of US$38.60.
This metric reflects the average revenue generated by each user in the digital treatment and care market.
In a global perspective, in the United States is anticipated to generate the highest revenue in this market segment, with an estimated figure of US$24,240.00m in 2024.
This highlights the dominance of the United States in the digital treatment and care market on a global scale.
Russia is experiencing a surge in the adoption of digital treatment and care solutions, driven by the government's push for modernization in the healthcare sector.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Russia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Russian consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. These digital tools offer users the ability to manage their health more effectively, track their progress, and receive timely alerts and reminders.

Trends in the market: In Russia, there is a growing trend towards the adoption of digital therapeutics and health technologies, with more individuals embracing telemedicine and remote monitoring solutions. The use of smart health devices for managing chronic conditions like diabetes and hypertension is becoming increasingly popular among the tech-savvy population. Additionally, the availability of a wide range of healthcare apps and online platforms is empowering consumers to take control of their health and well-being from the comfort of their homes.

Local special circumstances: One of the key drivers of the Digital Treatment & Care market in Russia is the increasing focus on healthcare digitization and modernization by the government and healthcare providers. The implementation of digital health initiatives and the integration of technology into the healthcare system are creating new opportunities for market growth and innovation. Moreover, the changing demographics, with a growing aging population and rising healthcare costs, are driving the demand for more efficient and cost-effective healthcare solutions.

Underlying macroeconomic factors: The economic landscape in Russia, with its expanding middle class and increasing disposable income, is fueling the demand for digital treatment and care solutions. The country's large population size and widespread internet penetration are also contributing to the growth of the digital health market. Furthermore, the government's initiatives to promote digital healthcare and improve access to medical services are creating a favorable environment for the development of innovative health technologies and services in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.