Digital Treatment & Care - South Africa

South Africa

South Africa's Digital Treatment & Care market is forecasted to achieve a revenue of US$337.40m in 2024.
This projection indicates an anticipated annual growth rate (CAGR 2024-2028) of 8.71%, leading to a market volume of US$471.20m by 2028.
The user penetration rate is expected to be 25.99% in 2024 and is projected to reach 32.16% by 2028.
The average revenue per user (ARPU) is estimated to be US$20.89.
In a global context, in the United States is anticipated to generate the highest revenue of US$24,240.00m in 2024.
South Africa is experiencing a surge in telemedicine adoption, with a growing number of patients seeking digital treatment and care for their healthcare needs.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in South Africa is witnessing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Consumers in South Africa are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and cost-effectiveness. The rising adoption of smartphones and internet connectivity has made digital health tools more accessible to a larger population. Additionally, the younger demographic in the country is more tech-savvy and inclined towards using digital platforms for managing their health.

Trends in the market: In South Africa, there is a growing trend towards the use of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools offer users the ability to monitor their health conditions, access healthcare services remotely, and receive personalized treatment recommendations. The increasing awareness about preventive healthcare and the importance of early intervention is driving the adoption of these digital solutions in the country.

Local special circumstances: South Africa faces unique healthcare challenges, including a shortage of healthcare professionals in remote areas and disparities in access to quality healthcare services between urban and rural populations. The digital treatment and care market in the country is addressing these challenges by providing telemedicine services, remote monitoring tools, and online consultations. This is particularly beneficial for individuals in underserved areas who may have limited access to traditional healthcare facilities.

Underlying macroeconomic factors: The digital treatment and care market in South Africa is also influenced by macroeconomic factors such as government healthcare policies, healthcare infrastructure development, and private sector investments in the healthcare industry. The government's focus on improving healthcare access and outcomes through digital health initiatives is driving the growth of the market. Additionally, the increasing investment in healthcare technology and innovation is creating opportunities for digital health companies to expand their presence in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.