Digital Treatment & Care - Ukraine

Ukraine

In Ukraine, the projected revenue in the Digital Treatment & Care market is expected to reach US$33.36m by 2024.
It is anticipated to exhibit an annual growth rate (CAGR 2024-2028) of -5.46%, resulting in a projected market volume of US$26.65m by 2028.
The user penetration in Ukraine is expected to be 14.24% in 2024 and is projected to reach 17.40% by 2028.
The average revenue per user (ARPU) in Ukraine is expected to be US$5.50.
In comparison to other countries, in the United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
Ukraine is experiencing a surge in telemedicine adoption, with the digital treatment and care market witnessing rapid growth.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Ukraine is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Ukrainian consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and efficiency in managing their health. The growing adoption of smartphones and internet connectivity has facilitated the uptake of digital health tools, making it easier for individuals to monitor their health conditions and access necessary medical information remotely.

Trends in the market: In Ukraine, there is a rising demand for contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools offer users the ability to track their health metrics, receive personalized recommendations, and connect with healthcare professionals virtually. The convenience and customization provided by these technologies are driving their popularity among Ukrainian consumers.

Local special circumstances: One of the key factors influencing the Digital Treatment & Care market in Ukraine is the country's healthcare infrastructure. With challenges such as limited access to healthcare services in rural areas and long waiting times in urban centers, digital health solutions offer a way to bridge the gap and provide timely support to those in need. Additionally, the increasing focus on preventive healthcare and wellness promotion is fueling the adoption of digital tools that empower individuals to take charge of their health proactively.

Underlying macroeconomic factors: Economic factors such as rising healthcare costs and the need for more efficient healthcare delivery systems are also driving the growth of the Digital Treatment & Care market in Ukraine. By leveraging technology to streamline processes, reduce administrative burdens, and improve patient outcomes, digital health solutions offer a cost-effective and scalable approach to healthcare management. As the country continues to prioritize healthcare innovation and digital transformation, the market for digital treatment and care solutions is expected to expand further in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.