Digital Treatment & Care - United Arab Emirates

United Arab Emirates

The United Arab Emirates is expected to witness significant growth in the Digital Treatment & Care market.
According to projections, the revenue in this market is set to reach US$280.10m by 2024.
Furthermore, the market is expected to display a Compound Annual Growth Rate (CAGR) of 6.92% between 2024 and 2028, resulting in a projected market volume of US$366.10m by the end of 2028.
In terms of user penetration, it is anticipated that 42.11% of the population will be utilizing digital treatment and care services in 2024.
This figure is predicted to increase to 46.63% by 2028, showcasing a growing adoption of these services among the population.
The average revenue per user (ARPU) is projected to amount to US$64.94 in the United Arab Emirates.
This metric provides insights into the average spending of users in the digital treatment and care market.
When compared globally, it is noteworthy that in the United States is expected to generate the highest revenue in this market segment, reaching a staggering US$24,240.00m in 2024.
This highlights the dominance of the United States in the digital treatment and care industry.
The United Arab Emirates is witnessing a surge in the adoption of telemedicine platforms for remote patient monitoring and virtual consultations in the digital treatment and care market.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in United Arab Emirates is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In the United Arab Emirates, customers are increasingly turning to digital solutions for their treatment and care needs. The convenience and accessibility offered by digital platforms such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices are appealing to tech-savvy consumers. The demand for remote monitoring and self-management tools is on the rise as people seek more control over their health outcomes.

Trends in the market: One notable trend in the UAE's Digital Treatment & Care market is the growing popularity of online pharmacies. Consumers appreciate the ease of ordering medications online and having them delivered to their doorstep, especially in a fast-paced environment like the UAE. Additionally, the adoption of smart health devices like smart thermometers, blood glucose meters, and blood pressure monitors is increasing as individuals become more health-conscious and proactive in managing their well-being.

Local special circumstances: The United Arab Emirates boasts a high smartphone penetration rate and a tech-savvy population, which contributes to the rapid adoption of digital treatment and care solutions. Moreover, the government's focus on promoting healthcare innovation and digital transformation in the country is creating a conducive environment for the growth of the Digital Treatment & Care market. The presence of a diverse population with varying healthcare needs also drives the demand for digital health solutions tailored to different demographics.

Underlying macroeconomic factors: The UAE's robust economy and high per capita income levels support the growth of the Digital Treatment & Care market in the country. With a strong focus on healthcare infrastructure development and technological advancement, the UAE is well-positioned to embrace digital health solutions and cater to the evolving needs of its population. Additionally, the government's initiatives to enhance healthcare services and promote preventive care align with the growing trend towards digital treatment and care options in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.