eServices - United Arab Emirates

  • United Arab Emirates
  • Revenue in the eServices market is projected to reach US$271.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.65%, resulting in a projected market volume of US$278.10m by 2028.
  • The Dating Services market is expected to show a revenue growth of 1.8% in 2025.
  • The Event Tickets market has a projected market volume of US$249.90m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$128.30 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 2.1m users by 2028.
  • User penetration in the Event Tickets market will be at 19.0% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in United Arab Emirates has experienced significant growth in recent years, driven by increasing customer preferences for online services and the country's efforts to digitize various sectors.

Customer preferences:
Customers in United Arab Emirates are increasingly turning to eServices for their convenience and efficiency. With a high smartphone penetration rate and a tech-savvy population, consumers are embracing digital platforms for various services such as banking, shopping, transportation, and government services. The younger generation, in particular, has a strong preference for online transactions and is more comfortable with using digital platforms for their daily needs. This shift in customer preferences has led to a surge in demand for eServices in the country.

Trends in the market:
One of the key trends in the eServices market in United Arab Emirates is the rise of mobile applications. Companies across different sectors are developing mobile apps to provide their services to customers on the go. Mobile apps offer a seamless and personalized user experience, allowing customers to access services anytime and anywhere. This trend is particularly evident in the banking and retail sectors, where mobile banking and e-commerce apps have gained significant popularity. Additionally, the government has also launched various mobile apps to provide citizens with easy access to government services. Another trend in the eServices market is the increasing adoption of artificial intelligence (AI) and chatbots. Companies are leveraging AI technology to automate customer interactions and provide quick and efficient customer support. Chatbots are being used in various sectors, including e-commerce, banking, and customer service, to handle customer queries and provide personalized recommendations. This trend is driven by the need to improve customer service and reduce operational costs.

Local special circumstances:
United Arab Emirates has a highly urbanized population, with a majority of the people living in cities like Dubai and Abu Dhabi. This urban concentration presents an opportunity for eServices providers to target a large customer base in a relatively small geographic area. The country's high per capita income and a large expatriate population also contribute to the growth of the eServices market, as people have the financial means and the need for convenient digital services.

Underlying macroeconomic factors:
The United Arab Emirates government has been actively promoting digital transformation and eServices as part of its Vision 2021 agenda. The government's initiatives include the launch of the Dubai Smart City project, which aims to provide smart and efficient services to residents and businesses. These efforts have created a conducive environment for the growth of the eServices market, with the government providing support and infrastructure for digital innovation. Furthermore, the COVID-19 pandemic has accelerated the adoption of eServices in United Arab Emirates. The lockdowns and social distancing measures have forced people to rely on online platforms for their daily needs. This has led to an increased awareness and usage of eServices, as people have experienced the convenience and safety of digital transactions. As the pandemic continues to shape consumer behavior, the eServices market is expected to further expand in United Arab Emirates. In conclusion, the eServices market in United Arab Emirates is witnessing significant growth due to changing customer preferences, the rise of mobile applications, the adoption of AI and chatbots, local special circumstances, and the government's support for digital transformation. With the continued development of technology and the increasing demand for convenience, the eServices market is expected to thrive in United Arab Emirates in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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