Online Doctor Consultations - Nigeria

Nigeria

The Online Doctor Consultations market in Nigeria is projected to reach a revenue of US$28.00m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2028) of 12.99%, resulting in a projected market volume of US$45.64m by 2028.
The user penetration in Nigeria will be 1.00% in 2024 and is expected to hit 1.15% by 2028.
The average revenue per user (ARPU) is expected to amount to US$12.26.
In global comparison, in Nigeria is projected to generate the most revenue in the Online Doctor Consultations market, with in the United States leading the way with a revenue of US$5,062.00m in 2024.
Nigeria's demand for online doctor consultations has surged due to its large population and limited access to healthcare services.

Key regions: France, Europe, India, United States, United Kingdom

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Analyst Opinion

The Online Doctor Consultations market in Nigeria is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Nigeria are increasingly turning to online doctor consultations due to the convenience and accessibility it offers. With the rise of digital technology, people are looking for quick and efficient ways to seek medical advice without the need to physically visit a doctor's office. This trend is in line with global preferences towards telemedicine and virtual healthcare services.

Trends in the market: One notable trend in the Online Doctor Consultations market in Nigeria is the growing popularity of digital fitness and well-being services. As more people become health-conscious and seek ways to stay fit, online platforms offering virtual fitness classes, personalized workout plans, and nutrition advice are gaining traction. This trend is indicative of a shift towards holistic healthcare solutions that encompass both physical and mental well-being. Moreover, the online doctor consultation segment is witnessing a surge in demand as patients seek non-emergency medical advice remotely. This trend is particularly pronounced in urban areas where access to healthcare facilities may be limited. The convenience of consulting with a doctor from the comfort of one's home is driving the adoption of online medical services across the country.

Local special circumstances: In Nigeria, the Online Doctor Consultations market is influenced by factors such as the uneven distribution of healthcare facilities across different regions. Rural areas often face challenges in accessing quality healthcare services, leading residents to explore online alternatives. Additionally, the prevalence of mobile technology in Nigeria has made it easier for people to connect with healthcare providers virtually, further fueling the growth of the online consultations market.

Underlying macroeconomic factors: The growth of the Online Doctor Consultations market in Nigeria is also supported by macroeconomic factors such as increasing internet penetration and smartphone usage in the country. As more Nigerians gain access to the internet, the potential customer base for online healthcare services expands. Additionally, the ongoing digital transformation in the healthcare sector, coupled with government initiatives to promote telemedicine, is creating a conducive environment for the development of online doctor consultation services in Nigeria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.