ePapers - Japan

  • Japan
  • The ePapers market in Japan is set to experience significant growth in the coming years.
  • According to projections, the market's revenue is expected to reach US$0.55bn in 2024.
  • This growth is further expected to continue at an annual growth rate of 4.07% from 2024 to 2027, resulting in a projected market volume of US$0.62bn by the end of 2027.
  • As the market expands, the number of ePapers market readers in Japan is also expected to increase.
  • It is estimated that by 2027, the number of readers will reach 18.5m users, indicating a growing demand for digital newspapers in the country.
  • In terms of user penetration, the ePapers market is projected to have a penetration rate of 14.8% in 2024.
  • However, this is expected to rise to 15.1% by 2027, indicating a higher adoption rate of ePapers market among the population.
  • The average revenue per user (ARPU) in the ePapers market in Japan is expected to be US$30.04, highlighting the value placed on digital newspaper subscriptions by consumers.
  • When compared to other countries, in the United States is projected to generate the highest revenue in the ePapers market, with an estimated revenue of US$2,661.00m in 2024.
  • This demonstrates the market's potential for growth and profitability on a global scale.
  • The popularity of ePapers in Japan has surged due to the country's tech-savvy population and the convenience of accessing news on digital platforms.

Key regions: India, China, Europe, Japan, Germany

Region comparison

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Market Shares
  • Users
  • Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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