Mobile Games - Malaysia

  • Malaysia
  • In 2024, it is projected that the revenue in the Mobile Games market in Malaysia will reach a staggering US$313.40m.
  • This indicates the potential growth and profitability of the industry in the country.
  • Furthermore, the market is expected to show a steady annual growth rate of 7.92% from 2024 to 2027.
  • This growth rate will result in a projected market volume of US$393.90m by 2027, showcasing the increasing demand for mobile games in Malaysia.
  • The number of users in the Mobile Games market is also expected to rise significantly, reaching 9.5m users by 2027.
  • This indicates a growing user base and highlights the popularity of mobile gaming among Malaysians.
  • In terms of user penetration, it is estimated to be 24.8% in 2024 and is projected to reach 27.2% by 2027.
  • This suggests that a larger proportion of the population will be engaged in mobile gaming, further driving the revenue and growth of the market.
  • When compared globally, it is worth noting that in China is expected to generate the highest revenue in the Mobile Games market, amounting to a staggering US$34,660.00m in 2024.
  • This demonstrates the dominance of the Chinese market in the mobile gaming industry.
  • Lastly, the average revenue per user (ARPU) in the Mobile Games market in Malaysia is projected to amount to US$37.21 in 2024.
  • This metric provides insights into the monetization potential of each user, indicating the value derived from the mobile gaming market in Malaysia.
  • The mobile games market in Malaysia is experiencing a surge in popularity, with local developers creating innovative and culturally-relevant games.

Key regions: Germany, Asia, South Korea, India, Europe

Region comparison

Analyst Opinion

While already being by far the biggest Video Games market, the Mobile Games market still bears a huge growth potential for the coming years. New adaptions of the mobile gaming hit Pokémon Go, games like Harry Potter: Wizards Unite and Nintendo’s growing support for Mobile Games are essential driving forces for the market’s future development. Also, mobile versions of the popular online games Fortnite and PUBG have a huge impact on the market’s growth.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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