Beauty Care - New Zealand | Statista Market Forecast

Revenue in the Beauty Care market is projected to reach US$80.19m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 12.42%, resulting in a projected market volume of US$128.10m by 2027.
With a projected market volume of US$10,980.00m in 2023, most revenue is generated in the United States.
In the Beauty Care market, the number of users is expected to amount to 1.26m users by 2027.
User penetration will be 19.9% in 2023 and is expected to hit 23.5% by 2027.
The average revenue per user (ARPU) is expected to amount to US$84.41.

Definition:

The Beauty Care market covers the online sale of natural and synthetic cosmetics (e.g., makeup items for eyes, lips, nails, etc.) and fragrances (e.g., perfumes). Other Beauty Care includes tools and accessories such as brushes and sponges.

The relevance of the eCommerce Beauty Care market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Beauty Care market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the growing awareness of the importance of self-care and wellness.

Examples of successful eCommerce Beauty Care businesses include Ulta Beauty, which offers a wide range of high-end beauty products, and Glossier, which specializes in minimalist makeup and skincare. Additionally, online marketplaces like Amazon and Walmart have expanded their beauty offerings, providing consumers with more options for ordering their favorite beauty products online.

Structure:

The eCommerce market for Beauty Care consists of three different markets:

The Cosmetics market includes makeup items for eyes, lips, nails, etc.
The Fragrances market contains any kind of perfumes.
The Other Beauty Care market comprises tools and accessories such as brushes and sponges.

Additional Information:

Beauty Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Tmall, Sephora, Taobao and Ulta.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

in-scope

Cosmetics (e.g., facial makeup, eye makeup, lipsticks, nail care, and nail polish) such as Maybelline
Natural cosmetics (e.g., makeup for face, eyes, and lips made of natural ingredients) such as Burt's Bees
Fragrances such as Chanel
Beauty tools and accessories such as brushes and sponges from Sephora

out-of-scope

Skin care such as La Roche-Posay
Facial cleansing products such as Neutrogena
Room scents such as Glade, and Air Wick
Deodorants such as AXE, and Old Spice
Professional products and services related to Beauty Care

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