Consumer Electronics - New Zealand

Definition:

The eCommerce Consumer Electronics market is a sector of online retailing that focuses on the online sale of electronic and digital devices used privately for entertainment (television sets, radios, smart speakers), communication (telephones, smartphones, etc.), or home office activities (printers, copiers). The purpose of eCommerce Consumer Electronics is to provide consumers with a convenient and accessible way to purchase a wide range of products, including smartphones, laptops, tablets, TVs, cameras, and audio equipment. Further, the market includes the online sale of electronic and digital devices used privately for entertainment (television sets, radios, smart speakers), communication (telephones, smartphones, etc.), or home office activities (printers, copiers).

The relevance of the eCommerce Consumer Electronics market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Consumer Electronics market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the constant innovation and upgrades of electronic devices.

Examples of successful eCommerce Consumer Electronics businesses include Apple, which offers a wide range of high-end devices, and Best Buy, which specializes in consumer electronics and appliances. Additionally, online marketplaces like Amazon and eBay have expanded their electronics offerings, providing consumers with more options for ordering their favorite electronic devices online.

Structure:

The eCommerce market for Consumer Electronics consists of five different markets:

• The Computing market includes laptops, desktops, tablets, and other computing devices. These products are designed to meet the needs of individuals for personal and professional computing tasks.
• The Other Consumer Electronics market contains, among others, adapters, power supplies, mouse pads, components such as main boards or memories, intercoms, pagers, karaoke systems, and digital camera accessories such as tripods, batteries, video cameras, and webcams. Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but household appliances are treated as a separate market as they serve a different purpose.
• The Telephony market comprises devices such as smartphones, feature phones, and landline phones. This segment is driven by the increasing demand for mobile devices that enable communication and provide access to the internet.
• The TV, Radio & Multimedia market includes products such as televisions, radios, digital cameras, speakers, and headphones. This segment is characterized by the demand for high-quality, immersive entertainment experiences.
• The TV Peripheral Devices market contains products such as smart streaming devices, smart remotes, and video players. These products are designed to enhance the TV viewing experience and enable individuals to access content from various sources.

Additional Information:

Consumer Electronics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like Apple, Amazon, JD, Dell, HP and Samsung.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.