Electronics - Worldwide | Statista Market Forecast

Revenue in the Electronics market is projected to reach US$837.40bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 12.62%, resulting in a projected market volume of US$1,347.00bn by 2027.
With a projected market volume of US$343.60bn in 2023, most revenue is generated in China.
In the Electronics market, the number of users is expected to amount to 3.80bn users by 2027.
User penetration will be 37.4% in 2023 and is expected to hit 47.9% by 2027.
The average revenue per user (ARPU) is expected to amount to US$291.40.

Definition:

The eCommerce Electronics market is a sector of online retailing that focuses on selling electronic devices, gadgets, and accessories through digital channels. The purpose of eCommerce Electronics is to provide consumers with a convenient and accessible way to purchase a wide range of products, including smartphones, laptops, cameras, and smart home devices.

The relevance of the eCommerce Electronics market lies in its ability to offer a broad selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to showcase the latest product features and specifications, and to leverage user reviews and ratings to build customer trust and loyalty.

The eCommerce Electronics market has experienced significant growth in recent years, driven by factors such as the increasing availability of affordable and high-speed internet, rising consumer confidence in online shopping, and the growing demand for connected and smart devices.

Examples of successful eCommerce Electronics businesses include Amazon Electronics, which offers a wide range of products across different categories and price ranges, and Newegg, which specializes in computer hardware and software products. Additionally, mobile phone manufacturers like Apple and Samsung have their own eCommerce platforms, enabling them to sell directly to consumers and control the user experience.

Structure:

The eCommerce market for Electronics consists of two different markets:

The Consumer Electronics market includes the sale of various types of electronic devices through digital channels which covers a wide range of products, such as smartphones, laptops, tablets, TVs, cameras, and audio equipment.
The Household Appliances market contains the sale of various types of appliances through digital channelswhich covers a wide range of products, such as refrigerators, washing machines, dishwashers, vacuum cleaners, and small kitchen appliances.

Additional Information:

Electronics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page

Key players in the market are companies like Apple, Amazon, JD, Samsung, Taobao, Tmall, and Dell.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

in-scope

Communication and computing devices such as Apple iPhones, and Microsoft Surface laptops
TV, radio, and multimedia
TV peripheral devices, such as Amazon Firesticks, and Google Chromecast
Household appliances such as microwaves, and refrigerators

out-of-scope

Digital media such as Netflix, iTunes, and Amazon Kindle
Video game consoles, such as Sony Playstation
Smart remotes and displays, such as Logitech
Lamps and lighting, such as Minka Lavery

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