Digital Markets

eCommerce

  • Pakistan
  • Revenue in the eCommerce market is projected to reach US$5,409m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 7.55%, resulting in a projected market volume of US$7,236m by 2025.
  • The market's largest segment is Fashion with a projected market volume of US$3,893m in 2021.
  • User penetration will be 22.8% in 2021 and is expected to hit 26.9% by 2025.
  • The average revenue per user (ARPU) is expected to amount to US$105.22.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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