Revenue in the Toys, Hobby & DIY segment is projected to reach US$244.50bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 10.51%, resulting in a projected market volume of US$364.70bn by 2027.
With a projected market volume of US$244.50bn in 2023, most revenue is generated in the United States.
In the Toys, Hobby & DIY segment, the number of users is expected to amount to 160.6m users by 2027.
User penetration will be 41.8% in 2023 and is expected to hit 46.7% by 2027.
The average revenue per user (ARPU) is expected to amount to US$1.74k.
The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.