Market Insights Digital eServices Dating Services

Casual Dating - Gambia

Gambia

Revenue in the Casual Dating market is projected to reach US$28.72k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.49%, resulting in a projected market volume of US$34.24k by 2028.
In the Casual Dating market, the number of users is expected to amount to 28.0k users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.24.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Gambia is experiencing significant growth due to changing customer preferences and the influence of global trends.

Customer preferences: In Gambia, there is a growing preference for casual dating among young adults. This shift in preferences can be attributed to the increasing influence of Western culture and the desire for more freedom and independence in personal relationships. Young adults are seeking casual dating experiences as a way to explore their own identities, meet new people, and have fun without the pressure of commitment. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with others who share similar interests and desires.

Trends in the market: One of the key trends in the Casual Dating market in Gambia is the increasing popularity of online platforms and dating apps. These platforms provide a convenient and accessible way for individuals to meet and interact with potential partners. The ease of use and wide range of options available on these platforms have contributed to their growing popularity among young adults in Gambia. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating, as people turned to virtual interactions during periods of lockdown and social distancing. Another trend in the market is the emergence of niche dating platforms catering to specific interests and preferences. This allows individuals to find like-minded partners who share their hobbies, passions, or cultural backgrounds. For example, there are now dating platforms specifically designed for gamers, outdoor enthusiasts, or individuals seeking interracial relationships. This trend reflects the growing demand for personalized and tailored dating experiences.

Local special circumstances: Gambia's cultural and religious norms play a significant role in shaping the Casual Dating market. While there is a growing acceptance of casual dating among the younger generation, traditional values and expectations of marriage still hold strong in the society. This can create a dichotomy between the desires of young adults and the expectations placed upon them by their families and communities. However, as the younger generation becomes more empowered and independent, there is a gradual shift towards more open attitudes towards casual dating.

Underlying macroeconomic factors: Gambia's growing economy and increasing urbanization have also contributed to the development of the Casual Dating market. As the country experiences economic growth, more young adults have access to disposable income, allowing them to participate in leisure activities and explore their personal relationships. Additionally, the urbanization trend has led to a more cosmopolitan and diverse population, providing individuals with a wider pool of potential partners. In conclusion, the Casual Dating market in Gambia is growing due to changing customer preferences, the influence of global trends, and underlying macroeconomic factors. The rise of online platforms and niche dating apps, along with the desire for personal freedom and independence, are driving the market forward. However, cultural and religious norms still play a significant role in shaping the market, creating a balance between traditional values and evolving attitudes towards casual dating.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.