Casual Dating - United States

  • United States
  • Revenue in the Casual Dating market is projected to reach US$293.80m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.03%, resulting in a projected market volume of US$306.10m by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 16.5m users by 2028.
  • User penetration will be 4.5% in 2024 and is expected to hit 4.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$19.12.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Region comparison

Analyst Opinion

The Casual Dating market in United States is experiencing steady growth and development due to changing customer preferences and the influence of local special circumstances. Customer preferences in the Casual Dating market in United States are shifting towards more casual and non-committal relationships. This is driven by a desire for freedom and flexibility, as well as a growing acceptance of casual dating as a legitimate lifestyle choice. People are increasingly seeking casual relationships that offer companionship and intimacy without the pressure of commitment. This shift in customer preferences is evident in the increasing popularity of dating apps and websites that cater specifically to casual dating. Trends in the market reflect this shift in customer preferences. Dating apps such as Tinder and Bumble have gained significant traction in the United States, providing a platform for individuals to connect with potential partners for casual dating. These apps offer a convenient and efficient way to meet new people and explore casual relationships. Additionally, the rise of social media has also contributed to the growth of the Casual Dating market, as it allows individuals to connect and interact with others in a more casual and non-committal manner. Local special circumstances in the United States also play a role in the development of the Casual Dating market. The United States is known for its diverse and multicultural society, which creates a rich dating pool for individuals seeking casual relationships. The country's large population and urban centers provide ample opportunities for people to meet and connect with potential partners. Furthermore, the United States has a culture that values personal freedom and individualism, which aligns with the casual dating lifestyle. Underlying macroeconomic factors also contribute to the growth of the Casual Dating market in United States. The country has a strong and stable economy, which provides individuals with disposable income to spend on leisure activities, including casual dating. Additionally, advancements in technology and the widespread availability of high-speed internet have made it easier for people to access dating apps and websites, further fueling the growth of the market. Overall, the Casual Dating market in United States is developing and expanding due to changing customer preferences, the influence of local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the popularity of dating apps and websites, the diverse and multicultural society, and the strong economy all contribute to the growth and development of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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