Market Insights Digital eServices Dating Services

Casual Dating - Myanmar

Myanmar

Revenue in the Casual Dating market is projected to reach US$2.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.02%, resulting in a projected market volume of US$2.88m by 2028.
In the Casual Dating market, the number of users is expected to amount to 1,246.0k users by 2028.
User penetration will be 1.9% in 2024 and is expected to hit 2.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.34.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Region

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Currency

Analyst Opinion

The Casual Dating market in Myanmar is experiencing significant growth and development.

Customer preferences: Myanmar is a country with a rich cultural heritage and traditional values, where dating and relationships have traditionally been more conservative. However, there has been a shift in customer preferences towards more casual dating experiences. This can be attributed to several factors, including the influence of Western culture, increased access to the internet and smartphones, and changing societal norms.

Trends in the market: One of the key trends in the Casual Dating market in Myanmar is the rise of online dating platforms and apps. These platforms provide a convenient and discreet way for individuals to connect with potential partners. The popularity of online dating has been driven by the increasing use of smartphones and internet penetration in the country. This trend is expected to continue as more people become comfortable with the concept of online dating. Another trend in the market is the growing acceptance of casual relationships. In the past, traditional values and societal expectations placed a strong emphasis on long-term commitment and marriage. However, there is now a greater acceptance of casual dating and relationships, particularly among the younger generation. This shift in attitudes has created opportunities for businesses in the Casual Dating market to cater to this growing demand.

Local special circumstances: Myanmar is a country undergoing rapid social and economic changes. As the country opens up to the global market and experiences greater economic development, there is a greater exposure to Western culture and influences. This has had an impact on the dating scene, with more people embracing casual dating and exploring different types of relationships.

Underlying macroeconomic factors: The growth of the Casual Dating market in Myanmar can also be attributed to underlying macroeconomic factors. The country has experienced significant economic growth in recent years, which has led to an increase in disposable income and a greater willingness to spend on leisure activities. This has created a larger consumer base for the Casual Dating market to tap into. In conclusion, the Casual Dating market in Myanmar is experiencing growth and development due to changing customer preferences, the rise of online dating platforms, greater acceptance of casual relationships, local special circumstances, and underlying macroeconomic factors. As the country continues to evolve and modernize, it is expected that the Casual Dating market will continue to expand and diversify to meet the changing needs and preferences of its customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.