Market Insights Digital eServices Dating Services

Casual Dating - Taiwan

Taiwan

Revenue in the Casual Dating market is projected to reach US$10.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.37%, resulting in a projected market volume of US$12.25m by 2028.
In the Casual Dating market, the number of users is expected to amount to 0.9m users by 2028.
User penetration will be 3.4% in 2024 and is expected to hit 3.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$13.14.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Casual Dating market in Taiwan has been experiencing significant growth in recent years.

Customer preferences: Taiwanese consumers have shown a growing interest in casual dating, seeking fun and non-committal relationships. This trend can be attributed to several factors. Firstly, the younger generation in Taiwan is increasingly open-minded and willing to explore new experiences. They value personal freedom and independence, and casual dating provides an opportunity to meet new people without the pressure of a long-term commitment. Additionally, the rise of social media and dating apps has made it easier for individuals to connect with potential partners, further fueling the demand for casual dating.

Trends in the market: One key trend in the Casual Dating market in Taiwan is the increasing popularity of online platforms and dating apps. These platforms provide a convenient and efficient way for individuals to meet and interact with potential partners. The ease of use, wide range of options, and ability to filter matches based on personal preferences have made online dating an attractive option for many Taiwanese consumers. Furthermore, the COVID-19 pandemic has further accelerated the adoption of online dating as people turned to virtual interactions during periods of lockdown and social distancing. Another trend in the Casual Dating market in Taiwan is the emergence of niche dating platforms catering to specific interests or communities. These platforms provide a targeted approach to dating, allowing individuals with shared interests or backgrounds to connect with each other. This trend reflects the growing diversity and individualization of consumer preferences in Taiwan, as people seek more tailored and specialized dating experiences.

Local special circumstances: Taiwan is a society that places a high value on social harmony and face-saving. This cultural context may contribute to the popularity of casual dating, as it allows individuals to maintain a certain level of discretion and avoid potential social stigma associated with more traditional forms of dating. Additionally, Taiwan has a relatively high population density, particularly in urban areas, which can make it challenging for individuals to meet potential partners organically. Online dating platforms provide a solution to this issue, allowing people to expand their social circles and connect with others beyond their immediate physical surroundings.

Underlying macroeconomic factors: Taiwan has experienced steady economic growth in recent years, which has contributed to an increase in disposable income among consumers. This rise in disposable income has allowed individuals to allocate more resources towards leisure activities, including casual dating. Furthermore, Taiwan has a high internet penetration rate, with a large portion of the population having access to the internet. This widespread internet access has facilitated the growth of online dating platforms and apps, making them easily accessible to a large number of consumers. In conclusion, the Casual Dating market in Taiwan is experiencing growth due to changing customer preferences, including a desire for non-committal relationships and the convenience of online dating platforms. The emergence of niche dating platforms and the cultural context of Taiwan also contribute to the market's development. Additionally, underlying macroeconomic factors such as economic growth and internet penetration play a role in fueling the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.