Matchmaking - Saudi Arabia | Statista Market Forecast

Revenue in the Matchmaking market is projected to reach US$30.88m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 2.48%, resulting in a projected market volume of US$34.06m by 2027.
In the Matchmaking market, the number of users is expected to amount to 520.20k users by 2027.
User penetration will be 1.4% in 2023 and is expected to hit 1.4% by 2027.
The average revenue per user (ARPU) is expected to amount to US$62.71.
In global comparison, most revenue will be generated in China (US$1,182.00m in 2023).
With a projected rate of 3.7%, the user penetration in the Matchmaking market is highest in South Korea.

Definition:

The Matchmaking market contains online services for the systematic search for partners by means of psychological tests or questionnaires. The main characteristic of these services is the fact that registered members search for life partners who are willing to enter into a long-term committed relationship. Furthermore, matchmaking services automatically recommend potential partners to their users. These suggestions are based primarily on personality tests, which can determine a suitable partner by means of matching algorithms.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

in-scope

Matchmaking for the search for life partners
Matchmaking portals and apps that use mathematical algorithms to generate matches

out-of-scope

Offline matchmaking services
Apps and portals that create matches based on users location (e.g. Spotted)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
Niche dating, such as portals or apps for vegetarians

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