Key regions: Europe, Asia, Japan, China, South Korea
The Cinema Tickets market in Saudi Arabia has witnessed significant growth in recent years, driven by changing customer preferences and favorable market trends.
Customer preferences: Saudi Arabia has experienced a shift in customer preferences towards entertainment and leisure activities, including going to the cinema. This can be attributed to the relaxation of social norms and the government's efforts to promote cultural and entertainment events in the country. Saudi Arabian customers now have a growing appetite for watching movies on the big screen, leading to an increased demand for cinema tickets.
Trends in the market: One of the key trends in the cinema tickets market in Saudi Arabia is the emergence of modern multiplexes and cinema chains. International cinema chains have entered the Saudi Arabian market, bringing state-of-the-art facilities and a wide range of movie options to the customers. This has not only increased the accessibility of cinemas but has also enhanced the overall movie-watching experience for the customers. Another trend in the market is the increasing popularity of local and regional movies. Saudi Arabian filmmakers have gained recognition for their work, and there is a growing demand for movies that reflect the local culture and traditions. This has led to an increase in the production and screening of Saudi Arabian movies, attracting more customers to the cinemas.
Local special circumstances: The recent lifting of the ban on cinemas in Saudi Arabia has had a significant impact on the cinema tickets market. For decades, cinemas were prohibited in the country due to cultural and religious reasons. However, with the government's Vision 2030 initiative, which aims to diversify the economy and promote entertainment and tourism, the ban was lifted. This has created a new market for cinema tickets and has opened up opportunities for local and international cinema chains to invest in the country.
Underlying macroeconomic factors: The growth of the cinema tickets market in Saudi Arabia can also be attributed to underlying macroeconomic factors. The country has been experiencing economic diversification, with a focus on sectors such as entertainment and tourism. This has led to increased investment in infrastructure and facilities, including the development of new cinemas and entertainment complexes. Additionally, the rising disposable income and changing lifestyles of the Saudi Arabian population have contributed to the growth of the cinema tickets market. In conclusion, the cinema tickets market in Saudi Arabia is experiencing significant growth due to changing customer preferences, favorable market trends, local special circumstances, and underlying macroeconomic factors. The emergence of modern multiplexes, the popularity of local movies, the lifting of the ban on cinemas, and the economic diversification efforts have all contributed to the expansion of the market. As the country continues to invest in the entertainment and tourism sectors, the cinema tickets market is expected to further thrive in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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