Online Dating - Luxembourg

  • Luxembourg
  • Revenue in the Online Dating market is projected to reach C$1.79m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.69%, resulting in a projected market volume of C$1.84m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 109.7k users by 2028.
  • User penetration will be 15.6% in 2024 and is expected to hit 16.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to C$17.46.
  • In global comparison, most revenue will be generated in the United States (C$1,872.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Luxembourg has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
Luxembourg, like many other countries, has seen a shift in customer preferences when it comes to dating. Traditional methods of meeting potential partners, such as through friends or at social events, have become less popular as people increasingly turn to online dating platforms. This shift can be attributed to several factors, including the convenience and accessibility of online dating, as well as the ability to connect with a larger pool of potential partners.

Trends in the market:
One of the key trends in the Online Dating market in Luxembourg is the rise of niche dating platforms. These platforms cater to specific interests or demographics, allowing users to find potential partners who share their hobbies, values, or cultural backgrounds. This trend reflects a growing demand for more personalized and targeted dating experiences, as individuals seek to find meaningful connections with like-minded individuals. Another trend in the market is the increasing use of mobile dating apps. As smartphones become more prevalent and internet access becomes more widespread, mobile dating apps have gained popularity among Luxembourg residents. These apps offer a convenient and user-friendly way to browse and connect with potential partners on the go, making it easier for individuals to fit dating into their busy lives.

Local special circumstances:
Luxembourg's small population and high concentration of expatriates also play a role in shaping the Online Dating market in the country. With a population of just over 600,000 people, Luxembourg offers a limited dating pool compared to larger countries. This has led to a greater reliance on online dating platforms as a means of expanding one's social circle and meeting new people. Additionally, the presence of a large expatriate community in Luxembourg has contributed to the growth of the Online Dating market. Expatriates often turn to online dating platforms to meet new people and establish connections in their new home country. This has created a diverse and multicultural dating scene in Luxembourg, with individuals from different backgrounds and nationalities seeking relationships.

Underlying macroeconomic factors:
The stable and prosperous economy of Luxembourg has also played a role in the development of the Online Dating market. As individuals enjoy higher levels of disposable income and greater financial security, they are more willing to invest in online dating services. This has contributed to the growth of paid dating platforms, where users can access premium features and services for a fee. Furthermore, the high internet penetration rate in Luxembourg has facilitated the growth of the Online Dating market. With over 90% of the population having internet access, individuals have the means to connect with potential partners online and engage in online dating activities. This widespread internet usage has created a favorable environment for the growth of the Online Dating market in Luxembourg.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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