Online Dating - Europe | Statista Market Forecast

Revenue in the Online Dating segment is projected to reach US$0.85bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 2.52%, resulting in a projected market volume of US$0.94bn by 2026.
In the Online Dating segment, the number of users is expected to amount to 91.1m users by 2026.
User penetration will be 9.5% in 2022 and is expected to hit 10.7% by 2026.
The average revenue per user (ARPU) is expected to amount to US$10.48.
In global comparison, most revenue will be generated in the United States (US$828.60m in 2022).
With a projected rate of 16.6%, the user penetration in the Online Dating segment is highest in Belgium.

The segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

The user base covers paying and non-paying customers.

in-scope

Apps and portals to flirt, chat or fall in love
Apps and portals that create matches based on users location (e.g. Tinder)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)

out-of-scope

Niche dating, such as portals or apps for vegetarians
Casual Dating for the search for non-committal sex
Offline dating agencies
Speed dating or similar events for singles

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