Dating Services - Slovakia

  • Slovakia
  • Revenue in the Dating Services market is projected to reach €4.05m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.15%, resulting in a projected market volume of €4.24m by 2028.
  • The Matchmaking market has a projected market volume of €2.02m in 2024.
  • In global comparison, most revenue will be generated in the United States (€2,329.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to €13.47 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 307.2k users by 2028.
  • User penetration in the Dating Services market will be at 5.5% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in Slovakia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
In Slovakia, as in many other countries, there has been a shift in customer preferences towards online dating services. This can be attributed to several factors, including the convenience and accessibility of online platforms, the ability to connect with a larger pool of potential partners, and the growing acceptance of online dating as a legitimate way to meet new people. Additionally, the younger generation in Slovakia is more tech-savvy and comfortable with using digital platforms for various purposes, including dating.

Trends in the market:
One of the key trends in the Dating Services market in Slovakia is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious dating, LGBTQ+ dating, or dating for professionals. This trend reflects the increasing demand for personalized and targeted dating experiences, as individuals seek to connect with others who share similar values, beliefs, or lifestyles. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into dating platforms. These technologies enable more accurate matching algorithms, improved user experiences, and enhanced security measures. They also allow for the analysis of user data to provide personalized recommendations and suggestions for potential matches.

Local special circumstances:
Slovakia, like many other European countries, has a relatively small population compared to larger countries or regions. This can pose a challenge for dating services in terms of the size of the potential user base. However, the increasing popularity of online dating platforms has helped overcome this challenge by connecting individuals from different regions and expanding the dating pool.

Underlying macroeconomic factors:
The growth of the Dating Services market in Slovakia is also influenced by underlying macroeconomic factors. A stable economy, increasing disposable income, and changing societal attitudes towards dating and relationships contribute to the growth of the market. As people have more financial resources and a greater willingness to invest in their personal lives, the demand for dating services increases. In conclusion, the Dating Services market in Slovakia is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the integration of advanced technologies, and underlying macroeconomic factors. As online dating continues to gain acceptance and popularity in Slovakia, the market is expected to continue growing in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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