Dating Services - Asia

  • Asia
  • The Dating Services market in Asia is expected to generate a revenue of US$3.12bn by 2024.
  • It is projected to witness a steady annual growth rate (CAGR 2024-2028) of 1.95%, leading to a market volume of US$3.37bn by 2028.
  • In terms of marketation, the Matchmaking sector is estimated to reach a market volume of US$2.24bn in 2024.
  • When compared globally, in the United States is anticipated to generate the highest revenue, amounting to US$2,547.00m in 2024.
  • The average revenue per user (ARPU) in the Dating Services market is projected to be US$10.00 in 2024.
  • Moreover, the number of users in the Dating Services market is expected to reach 375.4m users by 2028.
  • Furthermore, the user penetration rate in the Dating Services market is estimated to be 6.8% in 2024.
  • This signifies the proportion of the total population that actively engages with dating services.
  • In Asia, the dating services market in Japan is thriving, with a strong emphasis on matchmaking services that cater to the country's traditional values and cultural norms.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in Asia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards convenience and efficiency, with more people opting for online dating platforms over traditional methods of meeting potential partners. This trend can be attributed to the growing use of smartphones and the internet, which have made it easier for individuals to connect with others and find compatible partners. Online dating platforms offer a wide range of features and options, allowing users to filter potential matches based on their preferences and interests. This convenience factor has made online dating a popular choice among busy individuals who may not have the time or opportunity to meet new people through traditional means. Another key trend in the Asian dating services market is the increasing acceptance and normalization of online dating. In the past, online dating was often stigmatized and considered taboo in many Asian societies. However, attitudes towards online dating have shifted in recent years, with more people recognizing it as a legitimate and effective way to meet potential partners. This change in perception has contributed to the growth of the online dating industry in Asia, as more individuals feel comfortable and confident in using these platforms. Local special circumstances in the Asian dating services market also play a role in its development. Cultural factors, such as the importance of family and social connections, can influence the preferences and behaviors of individuals in the dating market. In some Asian countries, arranged marriages are still common, and online dating may be seen as a more acceptable alternative to traditional matchmaking methods. Additionally, the high population density in many Asian cities can make it challenging for individuals to meet new people, leading them to turn to online dating platforms as a way to expand their social circles. Underlying macroeconomic factors also contribute to the growth of the dating services market in Asia. Economic development and increasing urbanization have led to changes in lifestyle and social dynamics, creating a demand for new ways to meet potential partners. Additionally, rising disposable incomes in many Asian countries have made online dating more accessible to a larger segment of the population. In conclusion, the Dating Services market in Asia is developing rapidly due to changing customer preferences, increasing acceptance of online dating, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards dating evolve, the market is expected to continue growing in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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