Dating Services - India

  • India
  • Revenue in the Dating Services market is projected to reach US$402.10m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.06%, resulting in a projected market volume of US$403.00m by 2028.
  • The Matchmaking market has a projected market volume of US$297.10m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$2,547.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.45 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 124.1m users by 2028.
  • User penetration in the Dating Services market will be at 6.3% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Region comparison

Analyst Opinion

The Dating Services market in India has seen significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences:
Indian consumers are increasingly turning to online dating services to meet potential partners, driven by the convenience and accessibility offered by these platforms. With the rise of smartphones and affordable internet connectivity, more people are able to access dating apps and websites, leading to a larger user base. Additionally, the younger generation in India is becoming more open-minded and progressive, with a greater willingness to explore non-traditional avenues for finding love.

Trends in the market:
One of the key trends in the Indian dating services market is the growing popularity of niche dating platforms that cater to specific communities or interest groups. For example, there are dating apps specifically designed for professionals, LGBTQ+ individuals, and those interested in casual relationships. This trend reflects the diverse needs and preferences of Indian consumers, and the desire for more tailored dating experiences. Another trend in the market is the increasing focus on safety and security. Dating platforms are implementing stricter verification processes to ensure the authenticity of user profiles and protect against fraudulent activities. This is particularly important in India, where there have been concerns about the safety of online dating and the potential for harassment or abuse. By prioritizing safety measures, dating services are able to build trust with their users and attract a larger customer base.

Local special circumstances:
India is a culturally diverse country with a strong emphasis on family values and traditions. While dating and relationships are becoming more accepted, there is still a significant portion of the population that prefers traditional methods of finding a partner, such as arranged marriages. This presents a unique challenge for dating services in India, as they must navigate the cultural sensitivities and expectations of their target market. Furthermore, India has a large rural population with limited internet access. This poses a challenge for dating services, as they need to find innovative ways to reach and engage with potential customers in these areas. Some platforms have launched offline initiatives, such as speed dating events and matchmaking services, to cater to individuals who may not be comfortable with or have access to online dating.

Underlying macroeconomic factors:
India is experiencing rapid urbanization and a growing middle class, which has led to increased disposable income and spending power. This has created a favorable environment for the dating services market, as more people are able to afford subscription fees and premium features offered by these platforms. Additionally, the high rate of smartphone penetration in India has made it easier for individuals to access dating apps and websites, further driving market growth. In conclusion, the Dating Services market in India is developing due to changing customer preferences, including a shift towards online platforms and a desire for more tailored dating experiences. The market is also influenced by local special circumstances, such as cultural traditions and limited internet access in rural areas. Furthermore, macroeconomic factors such as urbanization and increasing disposable income are contributing to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


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  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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