Market Insights Digital eServices Event Tickets

Cinema Tickets - Portugal

Portugal

Revenue in the Cinema Tickets market is projected to reach US$22.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.84%, resulting in a projected market volume of US$24.12m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 0.7m users by 2028.
User penetration will be 7.2% in 2024 and is expected to hit 7.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$30.85.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Portugal is experiencing significant growth and development in recent years.

Customer preferences: Customers in Portugal have shown a strong preference for watching movies in theaters rather than at home. This preference can be attributed to the immersive experience that theaters offer, with their large screens, high-quality sound systems, and comfortable seating. Additionally, going to the cinema has become a popular social activity, allowing people to spend time with friends and family while enjoying a movie.

Trends in the market: One of the key trends in the Cinema Tickets market in Portugal is the increasing popularity of blockbuster movies. These movies, often produced by major Hollywood studios, attract a large number of viewers and drive ticket sales. The success of these movies can be attributed to their high production values, engaging storylines, and star-studded casts. As a result, theaters in Portugal have seen a surge in attendance during the release of such movies. Another trend in the market is the rise of premium cinema experiences. In addition to traditional theaters, there has been a growing demand for luxury cinemas that offer enhanced amenities and services. These premium cinemas provide features such as reclining seats, gourmet food and drink options, and exclusive screenings. This trend reflects a desire among customers for a more upscale and personalized movie-watching experience.

Local special circumstances: Portugal's favorable climate also contributes to the growth of the Cinema Tickets market. The country experiences mild winters and warm summers, making it an attractive destination for tourists. Many tourists choose to visit cinemas during their stay in Portugal, further boosting ticket sales. Additionally, the country's rich cultural heritage and vibrant arts scene make it a hub for film festivals and special screenings, attracting both locals and international visitors.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income in Portugal have also played a role in the growth of the Cinema Tickets market. As people have more money to spend on leisure activities, they are more likely to choose to go to the cinema. Furthermore, the growth of the Portuguese film industry, with the production of successful domestic movies, has contributed to the overall popularity of cinema in the country. In conclusion, the Cinema Tickets market in Portugal is experiencing growth and development due to customer preferences for immersive theater experiences, the popularity of blockbuster movies, the rise of premium cinema experiences, favorable local circumstances such as the climate and cultural scene, and underlying macroeconomic factors such as economic stability and disposable income.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.