The Event Tickets market in EU-27 is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in the EU-27 Event Tickets market are shifting towards more experiential forms of entertainment. Consumers are increasingly seeking unique and memorable experiences, rather than simply attending traditional events. This has led to a rise in demand for tickets to music festivals, sporting events, and live performances. Additionally, there is a growing interest in niche events and specialized exhibitions, catering to specific interests and hobbies. One of the key trends in the EU-27 Event Tickets market is the increasing popularity of online ticket sales. The convenience and ease of purchasing tickets online have made it the preferred method for many consumers. Online ticket platforms offer a wide range of events and often provide additional services such as seat selection and event information. This trend has also led to the emergence of secondary ticketing platforms, where consumers can buy and sell tickets in a secure and transparent manner. Another trend in the EU-27 Event Tickets market is the rise of mobile ticketing. With the widespread use of smartphones, consumers can now easily purchase, store, and present their tickets digitally. Mobile ticketing offers convenience and eliminates the need for physical tickets, reducing the risk of loss or damage. This trend is particularly popular among younger consumers who are tech-savvy and always on the go. Local special circumstances also play a role in the development of the Event Tickets market in the EU-27. Each country within the region has its own unique cultural events and traditions, which attract both local and international audiences. For example, countries like Germany and Spain are known for their vibrant music festivals, while Italy and France are renowned for their opera and theater performances. These local special circumstances contribute to the overall growth of the Event Tickets market in the EU-27. Underlying macroeconomic factors also contribute to the development of the Event Tickets market in the EU-27. As the economy grows and disposable incomes increase, consumers have more spending power to allocate towards leisure activities. Additionally, the rise of tourism within the region has led to an influx of international visitors, further boosting the demand for event tickets. The EU-27 also benefits from a well-developed infrastructure and transportation network, making it easier for people to travel and attend events across different countries. Overall, the Event Tickets market in the EU-27 is experiencing growth and development due to changing customer preferences, online and mobile ticketing trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek unique experiences and the convenience of digital ticketing, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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