Key regions: Brazil, Germany, Japan, Europe, South Korea
The Online Sports Betting market in EU-27 is experiencing significant growth and development driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Online Sports Betting market in EU-27 are shifting towards convenience and accessibility. With the widespread use of smartphones and the increasing availability of high-speed internet, customers are increasingly opting for online platforms to place their bets. Online sports betting allows customers to place bets anytime and anywhere, providing them with a convenient and seamless experience. Additionally, customers are also attracted to the wide range of betting options and competitive odds offered by online sports betting platforms. Trends in the market indicate a growing interest in live betting and in-play wagering. Live betting allows customers to place bets on ongoing sports events, adding an element of excitement and engagement. This trend is driven by the desire for instant gratification and the opportunity to capitalize on changing odds during a game. Online sports betting platforms are capitalizing on this trend by offering a seamless live betting experience with real-time updates and interactive features. Local special circumstances also play a role in the development of the Online Sports Betting market in EU-27. Each country within the EU-27 has its own regulations and licensing requirements for online sports betting operators. This creates a fragmented market with varying levels of competition and market saturation. Some countries have more liberal regulations, allowing for a larger number of online sports betting operators, while others have stricter regulations, limiting the number of operators in the market. These local special circumstances impact the growth and development of the market in each country within the EU-27. Underlying macroeconomic factors also contribute to the development of the Online Sports Betting market in EU-27. Economic growth and stability, as well as disposable income levels, play a significant role in driving customer spending on online sports betting. As disposable incomes rise, customers have more discretionary income to spend on leisure activities, including online sports betting. Additionally, economic growth and stability also attract investment in the online sports betting sector, leading to the entry of new players and increased competition in the market. In conclusion, the Online Sports Betting market in EU-27 is developing and growing due to customer preferences for convenience and accessibility, trends in live betting and in-play wagering, local special circumstances including regulations and licensing requirements, and underlying macroeconomic factors such as economic growth and disposable income levels.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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Mon - Fri, 9am - 6pm (EST)
