The Event Tickets market in Jordan is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences play a crucial role in the development of the Event Tickets market in Jordan. Consumers are increasingly seeking unique and memorable experiences, and attending events has become a popular choice. Whether it is concerts, sports matches, or cultural festivals, Jordanians are showing a growing interest in purchasing tickets to attend these events. This preference for experiential activities is driving the demand for event tickets in the country. Trends in the market further support the growth of the Event Tickets market in Jordan. The rise of social media and online platforms has made it easier for event organizers to promote and sell tickets. Online ticketing platforms provide convenience and accessibility, allowing customers to browse and purchase tickets from the comfort of their homes. This digital transformation in the ticketing industry has significantly expanded the reach of events and increased ticket sales. Local special circumstances also contribute to the development of the Event Tickets market in Jordan. The country has a rich cultural heritage and a vibrant arts and entertainment scene. From historical sites like Petra to modern theaters and concert venues, Jordan offers a diverse range of events that attract both locals and tourists. The government and private sector have been actively promoting cultural events and festivals, further fueling the demand for event tickets in the country. Underlying macroeconomic factors play a significant role in the growth of the Event Tickets market in Jordan. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income among the population. As people have more money to spend on leisure activities, they are more willing to invest in event tickets. Additionally, the government's efforts to boost tourism have attracted a larger number of international visitors, further driving the demand for event tickets. In conclusion, the Event Tickets market in Jordan is experiencing a positive growth trajectory due to customer preferences for experiential activities, the rise of online ticketing platforms, local special circumstances such as a vibrant arts and entertainment scene, and underlying macroeconomic factors such as stable economic growth and increased tourism. These factors combined create a favorable environment for the development of the Event Tickets market in Jordan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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