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Sport Events - Jordan

Jordan

Revenue in the Sport Events market is projected to reach US$6.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.16%, resulting in a projected market volume of US$6.06m by 2028.
In the Sport Events market, the number of users is expected to amount to 164.8k users by 2028.
User penetration will be 1.6% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$37.59.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Currency

Analyst Opinion

The Sport Events market in Jordan is experiencing significant growth and development in recent years.

Customer preferences: Customers in Jordan have shown a strong interest in sport events, with a particular focus on football and basketball. These sports have a large following in the country, with fans showing great enthusiasm and support for local teams. In addition, there is a growing interest in international sporting events, such as the FIFA World Cup and the Olympic Games. Customers are willing to spend their time and money to attend these events, demonstrating a strong demand for sport events in Jordan.

Trends in the market: One of the key trends in the sport events market in Jordan is the increasing number of international sporting events being hosted in the country. This has been driven by the government's efforts to promote Jordan as a destination for sports tourism. The country has invested in state-of-the-art sports facilities and infrastructure, making it an attractive venue for both local and international sporting events. This trend has not only boosted the economy through increased tourism and spending, but it has also helped to raise the profile of Jordan as a sports destination. Another trend in the market is the growing popularity of sports leagues and tournaments at the grassroots level. Local communities and organizations are organizing more sport events, ranging from small-scale tournaments to larger leagues. This trend has been fueled by the increasing interest in sports and physical fitness among the population. People are looking for opportunities to participate in sports and showcase their skills, leading to a surge in the number of sport events being organized at the local level.

Local special circumstances: One of the special circumstances in the sport events market in Jordan is the country's strategic location in the Middle East. Jordan serves as a hub for regional and international events, attracting participants and spectators from neighboring countries. This has helped to create a diverse and vibrant sport events market in the country, with a mix of local and international participants.

Underlying macroeconomic factors: The development of the sport events market in Jordan can be attributed to several underlying macroeconomic factors. Firstly, the government's investment in sports infrastructure has created a conducive environment for the growth of the market. This includes the construction of modern stadiums, training facilities, and sports complexes. These facilities have attracted international sporting events and have also provided local athletes with the necessary resources to excel in their respective sports. Secondly, the growing tourism industry in Jordan has played a significant role in the development of the sport events market. The country's historical and cultural attractions, combined with its sports facilities, have made it an appealing destination for sports tourists. This has resulted in an increase in the number of visitors attending sport events in Jordan, contributing to the growth of the market. In conclusion, the sport events market in Jordan is experiencing significant growth and development due to customer preferences for sports such as football and basketball, the increasing number of international sporting events being hosted in the country, the growing popularity of grassroots sports leagues and tournaments, the country's strategic location in the Middle East, and the government's investment in sports infrastructure. These factors have created a thriving market for sport events in Jordan, attracting both local and international participants and spectators.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.