Market Insights Digital eServices Online Education

Online Learning Platforms - Nigeria

Nigeria

Revenue in the Online Learning Platforms market is projected to reach US$107.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 15.56%, resulting in a projected market volume of US$192.40m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 5.1m users by 2028.
User penetration will be 2.0% in 2024 and is expected to hit 2.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$24.22.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The Online Learning Platforms market in Nigeria is experiencing significant growth and development, driven by several key factors.

Customer preferences: Nigerian customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. With the rise of internet penetration and smartphone usage in the country, online learning platforms offer accessibility and affordability to a wide range of individuals. The convenience of being able to learn at one's own pace and from the comfort of their own home is a major draw for customers. Additionally, the availability of a diverse range of courses and subjects on these platforms allows customers to choose and customize their learning experience according to their interests and career aspirations.

Trends in the market: One of the major trends in the Online Learning Platforms market in Nigeria is the increasing popularity of professional development and vocational courses. As the job market becomes more competitive, individuals are seeking to acquire new skills and certifications to enhance their employability. Online learning platforms offer a wide range of professional courses, such as digital marketing, coding, project management, and entrepreneurship, which are in high demand among Nigerian professionals. The flexibility and affordability of these courses make them an attractive option for career advancement. Another trend in the market is the emergence of local online learning platforms that cater specifically to the Nigerian market. These platforms understand the unique needs and challenges of Nigerian learners and offer courses that are tailored to local contexts. This localization of content and delivery methods helps to enhance the learning experience and make it more relevant and relatable to Nigerian customers.

Local special circumstances: Nigeria has a large and youthful population, with a high demand for education and skills development. However, the traditional education system in the country is unable to meet this demand due to limited resources and infrastructure. Online learning platforms fill this gap by providing accessible and affordable education to a wide range of individuals, including those in remote areas with limited access to educational institutions. The ability to learn online also reduces the financial burden associated with traditional education, such as transportation and accommodation costs.

Underlying macroeconomic factors: The Nigerian economy is undergoing a digital transformation, with a growing emphasis on technology and innovation. This shift is driving the demand for digital skills and knowledge, which can be acquired through online learning platforms. The government and private sector are also investing in initiatives to promote digital literacy and entrepreneurship, further fueling the growth of the Online Learning Platforms market in Nigeria. In conclusion, the Online Learning Platforms market in Nigeria is experiencing rapid growth and development due to customer preferences for convenience and flexibility, the emergence of professional development courses, the localization of content, the high demand for education and skills development, and the digital transformation of the Nigerian economy. These factors are driving the adoption of online learning platforms as a viable alternative to traditional education in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.