Online Learning Platforms - Japan

  • Japan
  • Revenue in the Online Learning Platforms market is projected to reach US$0.60bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -2.15%, resulting in a projected market volume of US$0.55bn by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 24.9m users by 2028.
  • User penetration will be 15.5% in 2024 and is expected to hit 20.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$30.86.
  • In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Region comparison

Analyst Opinion

The Online Learning Platforms market in Japan is experiencing significant growth and development.

Customer preferences:
Japanese customers have shown a strong preference for online learning platforms due to their convenience and flexibility. With busy lifestyles and limited time, many individuals are seeking ways to acquire new skills and knowledge without the constraints of traditional classroom settings. Online learning platforms offer the opportunity to learn at one's own pace and from the comfort of home, making it an attractive option for Japanese learners.

Trends in the market:
One of the key trends in the Online Learning Platforms market in Japan is the increasing demand for language learning courses. Japan has a strong interest in foreign languages, particularly English, as it is seen as essential for career advancement and international communication. Online learning platforms provide a wide range of language courses that cater to different proficiency levels and learning styles. This trend is expected to continue as more Japanese individuals recognize the importance of language skills in a globalized world. Another trend in the market is the rise of professional development courses. Japanese professionals are seeking opportunities to enhance their skills and stay competitive in the job market. Online learning platforms offer a variety of courses in areas such as business, technology, and marketing, allowing individuals to acquire new skills or upgrade existing ones. This trend is driven by the need for continuous learning and self-improvement in a rapidly changing work environment.

Local special circumstances:
Japan has a well-established education system with a strong emphasis on academic achievement. However, there is a growing recognition that traditional education alone may not be sufficient to meet the diverse needs of individuals. Online learning platforms provide an alternative and complementary approach to education, allowing individuals to pursue their interests and passions outside of the traditional classroom setting. This is particularly appealing to Japanese learners who value lifelong learning and personal development.

Underlying macroeconomic factors:
Japan is known for its aging population and shrinking workforce. As the labor market becomes increasingly competitive, individuals are seeking ways to differentiate themselves and improve their employability. Online learning platforms offer a cost-effective and accessible means of acquiring new skills and qualifications, making them an attractive option for individuals looking to enhance their career prospects. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms as traditional educational institutions shifted to remote learning. This has further fueled the growth of the market in Japan. In conclusion, the Online Learning Platforms market in Japan is experiencing growth and development driven by customer preferences for convenience and flexibility, as well as the need for continuous learning and professional development. The market is characterized by a strong demand for language learning courses and professional development courses. Japan's unique education system and underlying macroeconomic factors, such as an aging population and the impact of the COVID-19 pandemic, contribute to the growth and adoption of online learning platforms in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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