Online University Education - India

  • India
  • Revenue in the Online University Education market is projected to reach US$0.83bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.35%, resulting in a projected market volume of US$1.37bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 13.5m users by 2028.
  • User penetration will be 0.6% in 2024 and is expected to hit 0.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$98.80.
  • In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Region comparison

Analyst Opinion

The Online University Education market in India is experiencing significant growth and development due to various factors. Customer preferences are shifting towards online education as it offers convenience, flexibility, and a wide range of courses. The market is also being driven by trends such as increasing internet penetration, rising demand for upskilling and reskilling, and the availability of affordable online education platforms. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market.

Customer preferences:
Customers in India are increasingly opting for online university education due to its convenience and flexibility. Online courses allow individuals to pursue higher education without the need to attend physical classes, making it easier for working professionals or those with other commitments to access education. Furthermore, online education platforms offer a wide range of courses, allowing individuals to choose programs that align with their interests and career goals. The ability to learn at one's own pace and the availability of recorded lectures also make online education an attractive option for many.

Trends in the market:
One of the key trends driving the growth of the online university education market in India is the increasing internet penetration in the country. With the proliferation of smartphones and affordable data plans, more people now have access to the internet, making it easier for them to engage in online learning. This trend has opened up opportunities for online education platforms to reach a larger audience and offer their services to individuals in remote areas who may not have access to traditional educational institutions. Another trend contributing to the growth of the market is the rising demand for upskilling and reskilling. With technological advancements and changing job requirements, individuals are realizing the need to continuously upgrade their skills to stay competitive in the job market. Online university education provides a convenient and cost-effective way for individuals to acquire new skills or enhance existing ones. Many online education platforms also offer industry-relevant courses and certifications, making them attractive to professionals looking to advance their careers.

Local special circumstances:
India has a large population, and the demand for higher education is high. However, there is a limited number of traditional universities and colleges in the country, leading to a supply-demand gap. Online university education helps bridge this gap by providing access to quality education to a larger number of individuals. Additionally, the cost of traditional education can be prohibitive for many, especially those from lower-income backgrounds. Online education platforms often offer more affordable options, making higher education accessible to a wider range of individuals.

Underlying macroeconomic factors:
India's rapidly growing economy and the increasing emphasis on skill development are underlying macroeconomic factors that are driving the growth of the online university education market. As the economy expands, there is a greater need for a skilled workforce, and online education is seen as a viable solution to meet this demand. The government of India has also recognized the importance of skill development and has launched various initiatives to promote online education and digital learning. These initiatives, coupled with favorable government policies, have created a conducive environment for the growth of the online university education market in India.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)