Online Casinos - Sweden

  • Sweden
  • Revenue in the Online Casinos market is projected to reach US$0.80bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.26%, resulting in a projected market volume of US$1.02bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 0.5m users by 2028.
  • User penetration will be 4.2% in 2024 and is expected to hit 4.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$1.82k.
  • In global comparison, most revenue will be generated in the United States (US$7,645.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Region comparison

Analyst Opinion

The Online Casinos market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences:
Swedish customers have shown a strong inclination towards online casinos due to their convenience and accessibility. The rise of smartphones and high-speed internet has made it easier for customers to access online casino games anytime and anywhere. Additionally, the availability of a wide range of games and attractive bonuses and promotions has further attracted customers to online casinos.

Trends in the market:
One of the key trends in the Swedish online casino market is the increasing popularity of live casino games. Live casino games offer an immersive and interactive experience, allowing players to interact with real dealers and other players in real-time. This trend is driven by the desire for a more authentic casino experience and the advancements in technology that enable high-quality live streaming. Another trend in the market is the growing focus on responsible gambling. Swedish customers are becoming more aware of the potential risks associated with online gambling and are demanding stricter regulations and measures to protect vulnerable individuals. Online casinos in Sweden are now required to implement responsible gambling tools, such as self-exclusion options and spending limits, to ensure the well-being of their customers.

Local special circumstances:
Sweden has a well-regulated online gambling market, which has contributed to the growth of the online casino industry. The Swedish Gambling Authority, Lotteriinspektionen, ensures that online casinos operate in a fair and transparent manner, providing a secure environment for customers. This regulatory framework has instilled trust among Swedish customers and has encouraged them to engage in online gambling activities. Furthermore, Sweden has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for online casinos to thrive, as customers can easily access and enjoy their favorite casino games online.

Underlying macroeconomic factors:
The Swedish economy has been relatively stable in recent years, with a high GDP per capita and low unemployment rates. This economic stability has provided consumers with disposable income to spend on leisure activities, including online gambling. Additionally, the Swedish government has implemented favorable tax policies for online casinos, which has attracted both domestic and international operators to the market. In conclusion, the Online Casinos market in Sweden has experienced significant growth due to changing customer preferences, such as the demand for convenience and the popularity of live casino games. The local special circumstances, including a well-regulated market and high internet penetration rate, have also contributed to the development of the market. The underlying macroeconomic factors, such as a stable economy and favorable tax policies, have further supported the growth of the online casino industry in Sweden.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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