Online Sports Betting - Sweden

  • Sweden
  • Revenue in the Online Sports Betting market is projected to reach US$0.51bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.84%, resulting in a projected market volume of US$0.64bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 0.9m users by 2028.
  • User penetration will be 7.2% in 2024 and is expected to hit 8.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.69k.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
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Analyst Opinion

The Online Sports Betting market in Sweden has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences have played a crucial role in the growth of the Online Sports Betting market in Sweden. Swedish consumers have shown a strong interest in sports and gambling, making online sports betting an attractive option for many. The convenience and accessibility of online platforms have also contributed to the popularity of this market. Additionally, the increasing use of mobile devices has made it easier for customers to place bets on the go, further driving the growth of the market. Trends in the market have also played a significant role in the development of the Online Sports Betting market in Sweden. The rise of live betting has been a key trend in recent years. This allows customers to place bets on ongoing matches or events, adding an element of excitement and engagement. The integration of social media and online communities has also contributed to the growth of the market, as it allows customers to share their betting experiences and tips with others. Local special circumstances have also influenced the development of the Online Sports Betting market in Sweden. The country has a well-established gambling culture, with a long history of sports betting. The Swedish government has also implemented regulations to ensure the safety and integrity of the market. This has created a favorable environment for online sports betting operators, as customers feel more confident and secure when placing bets. Underlying macroeconomic factors have also played a role in the growth of the Online Sports Betting market in Sweden. The country has a strong economy with high disposable income levels. This has allowed consumers to spend more on leisure activities, including online sports betting. Additionally, the increasing penetration of internet and mobile technology has made it easier for people to access online betting platforms, further driving the growth of the market. In conclusion, the Online Sports Betting market in Sweden has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The strong interest in sports and gambling, the rise of live betting, the well-established gambling culture, and the favorable macroeconomic conditions have all contributed to the development of this market. As these factors continue to evolve, it is expected that the Online Sports Betting market in Sweden will continue to grow in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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