Quick Commerce - Pakistan

  • Pakistan
  • The Quick Commerce market in Pakistan is poised for significant growth.
  • According to projections, the market is expected to reach a revenue of US$73.18m in 2024.
  • This impressive figure is indicative of the potential and increasing popularity of the Quick Commerce market sector in the country.
  • Furthermore, the market is projected to experience a robust compound annual growth rate (CAGR) of 21.81% from 2024 to 2028.
  • This growth trajectory is expected to propel the market volume to a staggering US$161.10m by 2028.
  • These numbers highlight the immense opportunities that lie ahead for businesses operating in the Quick Commerce market in Pakistan.
  • In terms of user engagement, the Quick Commerce market in Pakistan is expected to witness a substantial increase in the number of users.
  • The projected user base is estimated to reach 4.5m users by 2028.
  • This surge in user adoption further underscores the growing demand for Quick Commerce market services in the country.
  • Additionally, user penetration, which measures the percentage of the population using Quick Commerce market services, is anticipated to rise from 1.0% in 2024 to 1.8% by 2028.
  • This indicates a significant expansion of Quick Commerce market's reach and influence among the population of Pakistan.
  • When it comes to the average revenue per user (ARPU), it is expected to amount to US$30.72.
  • This metric provides insights into the average spending of users in the Quick Commerce market in Pakistan.
  • In a global context, it is worth noting that in China is projected to generate the highest revenue in the Quick Commerce market, with an impressive US$80,840.00m in 2024.
  • This highlights the strong presence and market dominance of in China in the Quick Commerce market industry.
  • Furthermore, in China is expected to lead in terms of user penetration, with a projected rate of 21.0%.
  • This showcases the widespread adoption and popularity of Quick Commerce market services among the Chinese population.
  • In summary, the Quick Commerce market in Pakistan is poised for remarkable growth, as evidenced by the projected revenue, user base, and user penetration figures.
  • These promising indicators suggest a bright future for businesses operating in the Quick Commerce market within the country.
  • Pakistan's quick commerce market is rapidly expanding, with a growing number of online platforms offering convenient and efficient delivery services to consumers across the country.
Region comparison

Analyst Opinion

As consumer trends turn towards ultra-convenience and consumer demands grow, Quick Commerce grocery start-up’s growth exploded. At the end of 2021, Getir, Flink, and Gorillas dominated the European markets, having a total of more than 350 locations. But as demand slows down, we see these player scale back operations. With this, we are also seeing more acquisitions between Meal Delivery players and instant grocery players such as Delivery Hero’s purchase of a majority stake in Glovo.

China leads the quick commerce market of Online Grocery Delivery owing its growth to the rapid increase of internet users, established players, and a mature digital market. Players like MissFresh, and Meituan dominate the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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